INSPIRATION Digital Development with Eugenie van Oirschot
Eugenie van Oirschot is known for her architectural style and highly technical designs. Based in the Netherlands, she travels across the world to showcase her work and share techniques with students.
Eugenie starts the process of design with a sketchpad and tunes in to the rhythm of the classical music playing in her studio. Working from an initial concept, she will change and modify the initial concept to see what is possible within that concept as a theme for the piece. Having selected a design, Eugenie says: “When I then have an idea, I have to explore if I can make it or not because not everything is possible.”
From a drawing by hand, Eugenie transforms the concept into a 3D computer program to explore the finer details of the design. At this point in the process, as Eugenie explains, “I see it as an object all the time. I sometimes use a wireframe head within the program to see if it looks nice as a hat.” At this stage of the design it is decided what material could be used to form the best outcome for this style. The materials are sampled in the technique before pursuing the construction of a whole design.
The finished piece can be influenced project to project, depending on the end goal. Creating from her own design briefs, pieces featured in fashion and textile museums are not created specifically
Redesigning the Designed – Cloud of Hats
Cloud of Hats is based in Shanghai with production in Putian, China. Putian is known as the city of fake for its notorious knock-off sneaker industry. Cloud of Hats specifically chose this area for the production of its designs to explore a different message. It uses the skills of the workers not for copying shoes, but for creating unique headwear.
For its designs, Cloud of Hats looks for the ability to recycle the materials of the shoes that are sourced from the material market. The understanding is that the material itself does not have an intellectual property like the finished product. Founder Tingting Zhang explained that for fake products, exactly the same materials are used as the real ones. If it’s used for the real ones, it’s real; if it’s used for the fake ones, it’s fake. When you make another kind of product with the same materials, it’s a completely new and unique design.
64 | the hat magazine #81
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