TRADE FAIRS S/S 2018MODA
Stand Snoxell-Gwyther
MODA
6 - 8 August 2017 NEC Birmingham
MODA, covering ladies’, men’s, accessories and shoes, is UK’s largest fashion exhibition outside of London. Unlike Pure it is extremely accessible by
road and train, and has Birmingham International airport on its doorstep. The NEC is a modern purpose-built exhibition centre, where fashion is just a part of what is on offer; it is also located in the centre of England and therefore attracting visitors from Wales, Scotland and Ireland.
By Carole Denford
With all these positive attributes we always feel MODA should be far busier and attract far more international buyers than it does. The show rarely feels busy and buzzing, and yet most of the headwear companies here show regularly each season, meeting both existing and new customers, and are quite satisfied with the orders taken. MODA takes place within one large open space; it is actually three specific halls and is indicated on the programme as such. Two years ago the organisers decided to move the different sectors to encourage more footfall into the men’s hall. Menswear was then positioned in the centre and accessories scattered at one end. The move of the major headwear labels into one ‘Aisle of Hats’ looked inviting to the visitor, but has been an irritant to the brands and major buyers who sit opposite headwear competitors during each show. The same floor plan was used this season. The cost of showing at MODA is far less than Pure; therefore smaller companies and millinery designers often prefer this show. Being a more British-led event, the summer collections focus on occasionwear, both on clothing and hats, which satisfies many of the independent stores. Over the past few years there has been more interest in UK-made headwear, and this was reflected in the brands on offer this season. The brands that make their collection or part of their collection in the UK were: Whiteley Hat (100%), Snoxell-Gwyther (99%), Vixen (100%), Rebecca Couture (100%), Peak & Brim (100%), Nigel Rayment (50%), with the Canadian company Tilley Endurables making 100% in Toronto. Most of the other brands of ladies’ headwear design collections in-house, and have their headwear made in the Far East. These companies can therefore offer more competitive prices and encourage more hat wearing for all ages.
28 | the hat magazine #75
BIRMINGHAM | Spring/Summer 2018
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84
