08
TURNING SILOS INTO SEAMLESS TEAMWORK BY ADRIAN PENNINGTON
How do you go from scattered fi les to shared workfl ows? The Future Tech Stage panel session ‘Cloud to Collaboration: Building the future of media workfl ows offered some tips on boosting productivity and effi ciency across modern media workfl ows. Lewis Smithingham, EVP of Strategic Industries at Monks, said: “Media production has been the same for 60 years; the big change is how we deliver. Audiences are more fragmented, and across diverse locations. We cannot use a straight line of sight any more since there is no primary platform.” The strategic consultant said he believes in Cloud Native Agile Production (CNAP). “We can use software running in the cloud to get to these new audiences because software moves at a much faster rate. There is a misconception with cloud that it is expensive. Well, yes, if you leave it on the whole time. As
(L-R): Moderator Sarah Chase; Lewis Smithingham; Fran Burnham; and Mirko Nedeljkovic
an industry we need to take the effi ciencies in traditional IT and bring it into production,” he said. Base was one of the fi rst
organisations to offer cloud media services. “We essentially put our clients on large digital transformation projects,” said Base CRO Fran Burnham. “We help migrate them to the cloud which is a very important fi rst step. Then we create content paths and transform their full end- to-end workfl ow.”
Burnham noted a signifi cantly
increased number of customers wanting to move to cloud-fi rst architecture, due to client desires to collaborate across different countries. “We are also seeing vendors shift to the cloud and SaaS. The buying process has completely changed,” she added. Suitest has developed a QA testing innovation to port applications to platforms at scale. “This would not be possible
without a team whose culture is to be curious, to be naïve and stubborn,” asserted CEO Mirko Nedeljkovic. With such high device fragmentation in the market it is practically impossible for customers to manually test their innovations. “You need automation for that. What we offer to the market is unique – an object-based test automation solution for OTT devices,” he added.
APIS AND SERVICE BUNDLING CAN ENHANCE STREAMING SUCCESS BY MONICA HECK
The Open Gateway initiative was introduced by Paresh Modi, Senior Director at GSMA Fusion, at the ‘Streaming Smarter: Identity, rights and revenue in a connected media world’ session on the Showcase Theatre yesterday. Apps built with these 48 (and counting) APIs can work with any suitably confi gured network around the world. “Open Gateway has the ability to change many enterprise’s way of interacting with customers, by standardising APIs to make their delivery uniform and their use seamless,” said Modi. “Mobile networks have an enormous amount of capability, through contextual information and bandwidth programming. For the media industry, this offers opportunities that have not been realised today.”
Gautam Hazari, Chief Technology
(L-R): Moderator Paresh Modi; Gautam Hazari; Matt Stagg, MTech Sport, Media & Entertainment; Mark Smith, IBC
Offi cer at
Sekura.id, has been expecting network API acceleration for the past 25 years. “Network APIs can transform streaming services by providing seamless access, reducing friction, protecting revenues, reducing fraud and, above all, making customers happy,” he said. Later in the day, Shy Shriqui, Head of Business at MarketOne – Amdocs, led a discussion on ‘OTT Bundling, Aggregation & Distribution: Digital partnerships
at scale through aggregation platforms’.
“Consumers are facing huge choice when it comes to DTC content providers, creating challenges around the subscriptions and the content on these services,” he said. The other issue is the cost for consumers with lots of different services. “Meanwhile, there are also challenges with traditional pay-TV services; telcos are looking for new
ways to replace the stickiness that they used to get, and building digital services is a way for them to do both that and to monetise and develop additional services. “Thirdly, subscription services
are struggling with churn and with penetration in some low activation markets. The data from our own market shows less churn from connectivity services if customers have a bundle with a third-party service.”
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72
