#IBC2025


BEAT THE TRANSFER BOTTLENECK MASV


BY KIRSTY HAZLEWOOD


MASV Express is being launched at IBC2025, a fi le transfer service designed to accelerate delivery by starting transfers before uploads are complete. The browser-based tool supports transfer speeds up to 10Gbps, with no software installation required. It targets time- sensitive workfl ows in live sports, news, production and post.


DEEPER DIVE INTO STREAMING


MASV runs on AWS and integrates with platforms including Adobe Frame.io, Iconik, Mimir and Qumulo. The service supports hybrid and cloud-native environments. It is aimed at teams looking to modernise fi le workfl ows without major infrastructure changes. The company claims its platforms ingest over 6000TB of data each month from global contributors, transforming archives into valuable revenue streams. 1.B01


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Hydrolix supports multi-CDN telemetry, DDoS detection and ad analytics in one view


Hydrolix BY ANNE MORRIS MASV Express is designed for time-sensitive workfl ows


US-based Hydrolix says it is “redefi ning observability” with a high-speed data lake that gives broadcasters real-time insights into live and on-demand streaming events. It claims to provide insights into CDN performance, ad delivery and viewer experience, while cutting log data retention costs by up to 75%. Hydrolix also


keeps data searchable for over 15 months and can handle more than 10m log lines per second with sub-second query speeds. Available as a dedicated deployment through Akamai Traffi cPeak and on major cloud providers such as Amazon Web Services, the platform supports multi-CDN telemetry, DDoS detection and ad analytics in one view, integrating with services such as AWS Elemental and Datazoom. 14.B52


ICB_SPORTELSINGAPORE_190x133,5.indd 1


22/08/2025 11:47


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