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GOING WITH THE FLOW AJA Video Systems BY KIRSTY HAZLEWOOD
Bellamy: ‘A phenomenal reception here at IBC’
Streamlining signal fl ow management across broadcast, production and pro-AV environments, AJA Video Systems is showing a comprehensive range of products in Hall 7. The company’s IP25-R mini- converter connects SMPTE ST 2110 networks with 4K SDI/HDMI infrastructures. As more productions and installs embrace hybrid baseband/IP infrastructures, IP25-R allows them to de-encapsulate ST 2110 video, audio and ancillary data with frame-accurate synchronisation for output to baseband 12G-SDI and
PUSHING CREATIVE BOUNDARIES Dolby Laboratories BY KIRSTY HAZLEWOOD
On show in Hall 3, Dolby’s Vision 2 brings dramatically improved picture quality to mainstream TVs, via a redesigned and even more powerful image engine. Dolby Vision 2’s content intelligence introduces new tools said to optimise televisions to deliver a more captivating picture based on what and where viewers are watching. Hisense is the fi rst TV brand to announce that it will bring Dolby
HDMI 2.0 devices.
IP25-R includes dual 10/25GbE network ports, two HDMI 2.0 outputs and four 12G-SDI BNC outputs, and can deliver low- latency video up to 4K DCI (4096x2160p60) with advanced HDR metadata handling. Andy Bellamy, Director, Technical Sales EMEA, AJA, said: “The IP25-R is AJA’s 4K IP-to-baseband converter, converting the ST 2110 signals into 12G-SDI and HDMI 2.0. This is the perfect companion to our existing bidirectional product, the Kona IP25. We developed the IP25-R in response to customer demand, and it’s had a phenomenal reception here at IBC.” 7.B19
Vision 2 to its lineup of premium televisions, such as its RGB-MiniLED TVs.
This news is complemented by
French media and entertainment company Canal+, which has also announced its commitment to support Dolby Vision 2. “We’ve reached an infl ection point where TV technology has dramatically changed while artists continue to demand even more innovative tools,” said John Couling, Senior Vice President, Entertainment at Dolby Laboratories. “Dolby Vision 2 redefi nes how
EXPANDING HORIZONS AT IBC Logituit
BY KEVIN EMMOTT
Looking to expand its customer base internationally, media platform company Logituit is exhibiting at IBC for the fi rst time with its suite of video streaming products. Established in 2010, the company says it has over one billion users, located primarily in India, but is looking to expand into new territories.
Dolby is bringing improved picture quality to mainstream TVs
we think of Dolby Vision to unleash the full capabilities of modern TVs while giving artists unprecedented opportunities to
push their creative boundaries further than ever before,” he continued. 3.B60
Syed Shahid Mehdi, Head of Marketing and Communications, Logituit, said: “All our products are developed in house to address very specifi c pain points that our clients were experiencing. We are now expanding that into other territories, which it is part of the reason we are at IBC.” Highlighting four products
across its portfolio, Logituit is promoting its LogixStream integrated streaming platform; the LogixPlay OTT cross-platform
Mehdi: ‘Developed in house to address very specifi c pain points’
video and audio player with ad tech integration; the LogixEngage interactive platform; and the LogixEnrich, a content-aware AI technology that generates relevant
information, providing an enriched experience for viewers with a range of features such as subtitling support and multiple languages. P07 (Pods)
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