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18


TODAY’S SHOW HIGHLIGHTS: A JOURNEY INTO THE PAST, EVOLVING STREAMING MEDIA


PLATFORMS, AND HOW AI SPEECH TECHNOLOGY IS TRANSFORMING BROADCAST WORKFLOWS


Sujatha Gopal, Tata Consultancy Services All day


Google AI Penalty Challenge Future Tech – Hall 14 Show off your shooting skills at the Google AI Penalty Challenge. Employing more than 15 integrated technologies, this immersive activation showcases AI-driven decision- making in sports performance.


All day 100 Years of Television Future Tech – Hall 14 Take a walk through TV history as IBC marks a century since John Logie Baird’s fi rst experimental television transmission. Television has shaped culture and driven technology forward for 100 years. From the introduction of colour and the spread of satellite TV to digital transition and the arrival of streaming, each breakthrough has expanded the medium’s reach and impact. This installation spotlights these milestones through archival material, hardware and storytelling that highlight television’s enduring role in connecting audiences worldwide. Visitors can also enjoy an interactive showcase where people of all ages and backgrounds share their most impactful television moments. Video contributions form part of an LED wall in Hall 14, creating a living archive of television’s impact on people and society.


10:15-11:00 Towards Agile and Autonomous TV Ecosystems Content Everywhere Stage – Hall 5 Discover additional perspectives on evolving streaming media platforms. Nicolas Westerman, VP Strategy B2B


Anaitz Goia, Fagor Electronica


Product Portfolio, Zattoo; Bluenn Le Gofi c, VP Business Transformation, Accedo; and Suresh B G, Chairman, Founder, Saranyu Technologies, will discuss how observability has become a strategic priority to reduce revenue leaks and improve customer experience. The role of AI and autonomous agents in making platforms self-optimising and self-healing will also be addressed.


11:00-11:45 AI, Multimodality, and the Intelligent Edge Future Tech Stage – Hall 14 The future of media lies in AI systems that seamlessly integrate video, audio, text and data to create smarter, more responsive content experiences. This panel explores how multimodal AI is revolutionising media workfl ows from production to distribution, by addressing technical and economic bottlenecks, enabling richer automation for deeper insights, and enhancing collaboration across dispersed creative teams. They will also look at emerging tech trends around processing closer to data sources at the intelligent edge, unlocking faster and more effi cient processing. Speakers are Anton Dvorkovich, CEO & Founder, Dubformer; Barbara Marshall, Global M&E Industry Lead, HP; and Sujatha Gopal, CTO, Communications Media & Information Services, Tata Consultancy Services.


11:45-12:05


Empowering Pay-TV Operators in B2B Transformation Content Everywhere Stage – Hall 5 In this demo, Anaitz Goia, Head of Strategy, Innovation & New Business Development


João Neto, VoiceInteraction


at Fagor Electronica, will share how the company helps pay-TV operators adapt and thrive in evolving B2B markets, including hospitality, healthcare, education, corporate and beyond. Whether transitioning from traditional broadcast to hybrid or IP-based models, it provides the tools to simplify deployment, centralise control and reduce operational costs.


13:15-13:35 From Compliance to Monetisation: How AI speech technology is transforming broadcast workfl ows Content Everywhere Stage – Hall 5 Broadcasters are under pressure to deliver more content, in more formats, to more audiences, all while meeting strict compliance standards and operating with limited resources. What used to be seen as a regulatory obligation, such as closed captioning, has now become the foundation for a broader transformation in broadcast workfl ows.


In this session, João Neto, CEO at


VoiceInteraction, will explore how AI-driven speech technologies – including real-time closed captioning, automated transcription and media monitoring – are enabling broadcasters to go beyond accessibility. By leveraging the same speech data that ensures regulatory compliance, broadcasters can now repurpose content for new platforms, improve discoverability and even unlock digital revenue streams.


Real-world examples will show how these solutions support both linear broadcast and digital-fi rst strategies, providing effi ciency gains while creating new business opportunities.


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