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Kevin Joyce, Zero Friction Officer, TAG Video Systems
What are the biggest challenges facing the media and entertainment industry? The pace of technological change, evolving viewer expectations and growing workflow complexity are pushing broadcasters to rethink how they operate. The shift to IP and hybrid infrastructures demands seamless interoperability across vendors and platforms, while optimising compute resources in both cloud and on-prem environments. At the same time, teams are expected to deliver high-quality content at scale, with fewer human touchpoints and tighter budgets. The real challenge lies in achieving deep operational visibility and agility, so issues can be identified, understood, and resolved in real time before they impact the viewer.
How is your company helping its customers address these challenges? TAG’s software-based platform provides full visibility, control
customers simplify operations and stay agile in a rapidly evolving landscape.
and optimisation for next- generation IP workflows. It enables broadcasters and content providers to monitor their operations end-to-end, delivering exceptional quality at scale while using fewer resources. The platform analyses live media data in real time across cloud, on-prem and hybrid deployments, helping teams detect issues early, streamline processes and make informed decisions. With intuitive controls, broad standards support and built-in insight tools, TAG helps
What do you think are the main drivers in your market sector? We see three major drivers: the transition to IP, demand for operational agility, and the growing role of data. Customers want real-time insight, scalability and the ability to respond instantly when issues arise. Tools that reduce manual intervention, enable root-cause analysis, and scale flexibly across infrastructure types are critical to futureproofing operations.
What are the main areas of focus for your company during IBC2025? At IBC2025, TAG is showcasing enhanced monitoring and diagnostic capabilities that give operators deeper insight and greater control across IP workflows. Key areas include real-time video quality tools like waveform scopes and
HDR test patterns, intuitive controls through the Operator Console, and embedded QC that removes the need for external systems. TAG is also highlighting integrations with technology partners supporting signal transport, orchestration and viewer experience validation – simplifying complexity and enabling faster, smarter workflows.
Which trends or themes do you expect to emerge during IBC2025? With cloud and hybrid workflows now standard, the focus is shifting to optimisation: how to extract more value and efficiency from evolving infrastructure. The next generation of solutions will simplify operations, reduce resource demands and support greater flexibility across formats and vendors. Expect themes around embedded QC, executive-friendly interfaces and software that’s built to adapt at the speed of change. 1.C31
MODERNISE PAY-TV SERVICES WITH MODULAR PLATFORM ADB
BY ANNE MORRIS
Graphyne fusion, a modular, microservices-based platform, is being introduced by ADB to help telecom operators modernise their pay-TV services and respond faster to evolving market demands. The product is designed to aggregate content from linear TV, VoD and OTT sources into one environment. It has a cloud-native architecture that is said to offer 99.99% availability and real-time dynamic resource management. AI is deployed to help improve
user engagement through content recommendations and voice control features, helping operators increase customer satisfaction and revenue. The platform also comes with built-in analytics, remote device management and targeted marketing capabilities. The platform can operate as a standalone solution or
integrate into an operator’s existing infrastructure to preserve previous technology investments. 5.H62
Graphyne fusion aggregates content from linear TV, VoD and OTT sources
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