56
REMOTE POSSIBILITIES Ruwido
BY KIRSTY HAZLEWOOD
Remote control specialist Ruwido has transformed a traditional remote control into a service- oriented platform, enabling communication, targeted promotion and new revenue opportunities.
A touch-sensitive LCD button, integrated into the remote, can be programmed and
confi gured dynamically by the TV service provider, allowing it to deliver targeted and trackable promotions, notifi cations and advertising. Service providers can engage customers with content such as local or breaking news and trending short-form videos, while monetising that engagement through upselling content, promoting special event pop-up channels, selling sports tickets, or leasing button space to partners for targeted promotions. The remote itself
represents only 20% of the addressable promotion service – the remaining 80% is in the backend and real-time AI-driven analytics.
The remote control features a programmable touch-sensitive LCD button
The opt-in experience is designed to respect the user’s attention and to provide value, says Ruwido. 1.D65
CHARTING A SMART WORKFLOW Mapcreator
BY KIRSTY HAZLEWOOD
Mapcreator is a browser- based mapping tool designed with broadcasters and news organisations in mind. It quickly creates high-quality map animations or still images, eliminating the need for postproduction or specialised cartographic skills. Custom styling ensures every map aligns with a brand’s visual identity, while an intuitive interface simplifi es the process of highlighting routes, regions and key locations. Mapcreator’s base data is updated daily and includes live data overlays for natural disasters such as wildfi res, earthquakes, hurricanes, fl ooding and more.
City view: The tool produces detailed maps without the need for specialist skills
The tool now offers extensions for Adobe Illustrator and After Effects. Additionally, Mapcreator offers ENPS integration, allowing for coordination with newsroom workfl ows. For teams requiring maps on the go, the Locator Maps feature facilitates the creation of branded maps with a single click, even on mobile devices. Maps can be exported as true vector fi les or responsive embeds in multiple sizes, guaranteeing crisp, multi-platform graphics. 7.A40
Booth 8.C32
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72
