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FUSION OFFERS PLATFORM FOR SMARTER SELLING WideOrbit


BY KIRSTY HAZLEWOOD


WO Fusion is a centralised planning and sales platform, purpose-built to help broadcasters streamline and scale cross- platform planning, sales and campaign management. It is designed to simplify the creation, execution and optimisation of converged media plans by unifying digital and linear sales workfl ows within a single interface. A robust API framework


integrates with CRM systems, planning and buy-side platforms, streamlining campaign initiation workfl ows regardless of their origin. Once approved, WO Fusion routes linear and digital orders to their respective execution systems, such as WO Omni, WO Traffi c and WO Digital Hub.


Digital delivery data fl ows back to WideOrbit linear systems for converged linear and digital invoicing, while converged delivery data is returned to WO Fusion for unifi ed stewardship. This provides a single source of truth for


WO Fusion unifi es digital and linear sales workfl ows within a single interface


campaign performance and billing. Recent updates to WO Fusion include a simplifi ed UI, enhanced scheduling tools and broader CRM integrations. These aim to help


PAIR OF CINE ZOOM LENSES GO LARGE Viltrox BY DAVID FOX


Two new 10x cine zoom lenses for full-frame and large-format applications are on show in Hall 11. The Luna 30-300mm T4.0 PL-mount and the Luna 42- 420mm T5.6 LPL-mount models are claimed to deliver “impeccable parfocal precision, edge-to-edge sharpness and minimised focus breathing – essential qualities for demanding multi-rig and 8K productions”. Both models include rear-


sellers create more effi cient media plans, streamline their workfl ows and better support advertiser outcomes. 2.A13


In focus: The Luna 42-420mm T5.6 LPL-mount lens


mounted modular magnetic fi lter systems, allowing fast and fl exible on-set fi ltration, and cover image circles up to 60mm (on the


42-420mm), for use with cameras such as the Arri Alexa 65, Blackmagic Ursa 17K and Fujifi lm GFX 100 II. The 42-420mm offers


HYBRID ANALYSIS GETS HYBRID NAME


Leader Electronics of Europe BY DAVID FOX


The fi rst in a new family of video analysis and generation instruments under the LeaderPhabrix name is the LPX500, a multi-input waveform monitor with 100G-IP and 12G-SDI toolsets. It offers simultaneous display of four 4K inputs, 4K and 2K inputs, HDR and SDR inputs, or SDI and IP inputs. Features include multiple screen layouts and an optional extended


8in touchscreen, as well as an advanced SDI physical layer analysis (eye and jitter) option with support for SD/HD/3G/6G/ 12G-SDI.


The LPX500’s V1.1 software


offers 10G/25G/100G IP interfaces with SMPTE 2022-6, SMPTE ST 2110-10/20/20/31/40 with ST 2022-7, and AMWA NMOS. Optional software licences include UHD/4K support, HDR, 25G IP, 100G IP, EUHD (47.95-60p RGB YCbCr 444 formats) and SDI/IP AV test signal generation.


Also new is the Zen-W Series of advanced analysers, incorporating the WebRTC interface, for secure


an adjustable fl ange distance, to maximise compatibility with different cameras. The PL-mount Luna 30-300mm has an image circle of 46.5mm. Each lens uses fi eld-fl attened optics and a fl oating focus system for consistent sharpness across the frame. Features include 0.8 MOD focus/zoom gears, 165mm front diameter for matte-box compatibility, an eight-blade iris for attractive bokeh effects, and constant T4.0 or T5.6 apertures across the zoom range. 11.A09


Measured approach: The LPX500 waveform monitor


remote control and monitoring from a web-connected computer. The Zen-W Series comprises two products: the LV5600W waveform monitor is a 3U high half-rack-


width unit with an integral 7in touchscreen, while the 1U LV7600W rasteriser provides SDI plus TMDS monitor outputs. 10.C01


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