10


ST 2110 TO RECEIVE EMMY SMPTE


BY KEVIN EMMOTT


The SMPTE 2110 suite of standards might be woven into the fabric of every hall at IBC2025, but outside of the RAI it has also been recognised with an Emmy Award. This October, the award for Outstanding Achievement in Engineering, Science & Technology will be presented to SMPTE, the European Broadcasting Union and Video Services Forum for their joint development of SMPTE ST 2110. Thomas Bause Mason, Director, Standards Development, SMPTE,


said: “If you walk around IBC, you will see ST 2110 everywhere; it’s omnipresent, but people don’t always recognise all the hard work that goes into developing the standard. This is a great endorsement of all this work, and it also illustrates how important SMPTE standards are to the industry.”


SMPTE has also announced the introduction of a Content Provenance and Authenticity in Media study group and survey to assess how current content provenance and authenticity technologies affect media production and distribution, guide further work and develop


COLLABORATE FROM ANYWHERE EditShare


BY KIRSTY HAZLEWOOD


EditShare is bringing upgrades to IBC2025, aimed at accelerating production workfl ows for both fi eld and studio environments. The company has expanded its Ultimate EFS storage lineup with new nodes: from a high- bandwidth NVMe fl agship (24 drives) built for 8K/DPX fi nishing, to a hybrid NVMe/HDD node that lets users tier between


(L-R): SMTPE Executive Director Sally-Ann D’Amato with Thomas Bause Mason


concrete recommendations. A key focus of this survey is MXF, with particular attention on ensuring


interoperability in C2PA and MXF-based workfl ows. 3.A44, 8.F55f


speed and capacity. Highlighting portability, the Ultimate EFS Field now supports up to 122TB in a rugged, airline-friendly case, so users can benefi t from fast access on location. EditShare’s updated Flow platform introduces ‘Send to Site’, which automates transfer of media, proxies and metadata between sites with secure, scheduled workfl ows and Warp-accelerated transfer. The storage and automation


updates refl ect EditShare’s push for fl exible, high-capacity performance without sacrifi cing collaboration or remote capabilities. Lee Griffi n, VP Product & Marketing, EditShare, said: “Our EFS fi le system offers incredible bandwidth and throughput for media collaboration. We’re also showing remote workfl ows enabling people to work from any location with their own private cloud technology.” 7.A35


Griffi n: ‘EFS fi le system


offers incredible bandwidth and throughput’


TACKLING THE PIRACY CHALLENGE Velocix


BY ANNE MORRIS


Brickmeier: ‘It’s not always easy to work out where the theft of content is taking place in the network’


AI analytics, secure streaming, CDN leeching and hybrid cloud services are among the main talking points for carrier-grade CDN software provider Velocix, which also announced a collaboration with Verimatrix. Jim Brickmeier, CEO of Velocix, said: “It’s not always easy to work out where the theft of content is taking place in the network. The goal for operators is not just to detect and stop that from happening, but actually to convert


some of those illegitimate users into legitimate subscribers.” CDN leeching, where unauthorised users consume content directly from the network without paying for it, is a critical and costly challenge for video service providers. The joint initiative between Velocix and Verimatrix aims to provide streaming providers with the means to detect, deny and prevent unsanctioned usage of CDN capacity by third parties. Brickmeier also said Velocix has seen a lot of interest from operators in hybrid cloud, to provide them with greater fl exibility when managing event-based traffi c, for example. 5.C75


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