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PUTTING SUSTAINABILITY IN THE SPOTLIGHT BY MONICA HECK


The Media Climate Accord was launched at IBC to be “a unifying framework to bring the global media industry together to measure, report and take action”, according to Barbara Lange, Co-founder, Media Tech Sustainability Series, and Founder and CEO of Kibo121. Launching the fi nal day of the Owner and Partner Programme yesterday, Lange said: “It’s about turning fragmented efforts into collective progress, and proving that sustainability is not optional,” adding that this makes business sense. Looking to a day where large events such as the FIFA World Cup and Super Bowl celebrate sport with net zero emissions, Lange concluded: “If we act together, we can reshape the future of media.” Taking to the stage after Lange,


Faludi: ‘It’s about changing your approach from designing through hunch and hearsay to using evidence-based decision making’


Jeremy Faludi, Assistant Professor at TU Delft University, dipped into his new book, Sustainable Design from Vision to Action, to explore how to design systems for sustainable media. “It’s about changing your approach from designing through hunch and hearsay to using evidence-based decision making and thinking in whole systems,”


he explained. “This means looking beyond your little corner to where you can really make the biggest impact, quantifying that impact, brainstorming new ideas and estimating the true impact of these ideas to avoid greenwashing.” Introducing the DPP Sustainability Pulse Check 2025 survey, Abdul Hakim,


IBC STAND DESIGN AWARDS WINNERS ANNOUNCED BY MICHAEL BURNS


it easy to explore and very memorable.


The IBC2025 Exhibition Stand Design Awards recognise the most creative and effective stands on the show fl oor, judged on visual impact, accessibility and visitor engagement. Winners were announced yesterday across four categories. Best Large Stand was awarded to Sigma (12.F55). The lens maker’s stand was described by the jury as “an oasis on the show fl oor in the often-overwhelming environment of IBC. Its “elegant, minimalist design and carefully presented product displays” refl ects the brand’s emphasis on “precision, quality and excellence – proudly made in Japan”. Best Medium Stand went to Hohem (12.G70), which impressed with “a clean, modern look and an interactive setup” that allowed visitors to try out the company’s gimbal technology fi rst-hand. The judges said the stand’s engaging layout made


Best Small Stand was won by Squared Paper (8.A98) for its “good use of space with meeting area and reception desk”. The jury highlighted the “team effort for a small business” that gave the stand its strong identity, with brand consistency ranging from shirts to wallpaper. The Innovation Award was won by Shure (8.C32), which is celebrating its 100th anniversary this year. The venerable audio company stood out with a striking design rooted in its recent rebrand. Visitors (and jurors) were drawn into an “immersive experience with audio innovations capturing sound from a basketball-themed demo. The jury also commended Shure’s sustainability measures for its reuse of furniture at different trade shows, with recycled stand fabric repurposed from marketing merchandise such as tote bags and keyrings.


BEST LARGE STAND: Sigma (12.F55)


Sustainability Lead at DPP, noted a strong commitment to this topic in the industry despite economic and geopolitical challenges. However, a divide is growing between US vendors and European broadcasters. “We have recently observed that sustainability is being sidelined by other concerns in regions like America,” he said.


BEST MEDIUM STAND: Hohem (12.G70)


BEST SMALL STAND: Squared Paper (8.A98)


INNOVATION: Shure (8.C32)


The awards were presented by Lisa Collins, Chair of the IBC Exhibition Steering Committee, alongside Jo Mayer, Head of Marketing, IBC. This year’s jury drew on a wide range of expertise from across the broadcast and media technology community, including Angus Blackwood, Ben Schwarz, Drew Englebright, Russell Trafford-


Jones, Matthew Williams-Neale, Laura Christmas, Stephen Stewart, Natasha Jones and Tia Maletta.


Collins said: “The quality of entries this year has been exceptional. Exhibitors are clearly raising the bar in how they design and deliver stands, creating more dynamic and engaging experiences for visitors.”


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