Latin America PROMPERU (LA300) Sandra Doig, inbound tourism deputy director


WHAT’S PERU’S BIGGEST NEWS THIS YEAR? Peruvian gastronomy has had another great year with Lima featuring on UK MasterChef, Michelin-starred chef Virgilio Martinez launching a new dining experience in the Sacred Valley and our high-end restaurants continuing to appear in the top 10 of the official World’s 50 Best Restaurants.


WHAT MARKETS ARE YOU TARGETING FOR 2019? We will be targeting those with an interest in adventure tourism via international sporting events, including the Half Marathon Des


Sables, the


Dakar Rally and the Pan American Games 2019 in Lima next summer.


WHAT MARKETING INITIATIVES DO YOU HAVE IN THE PIPELINE? We invest in educating sales staff and product managers by creating tools such as the Peru Agent app, a sales training tool for UK travel agents available at peruagent.com.


MEXICO TOURISM BOARD (LA100) Vicente Salas, director for northern Europe,


Portugal and Africa


WHAT’S NEW IN THE CULTURAL TOURISM MARKET? There is always something new, from the Day of the Dead Parade in Mexico City on October 27 to visiting a Tarahumara family in one of their caves in Chihuahua. Mexico has more than 3,000 years of history and is rich in culture and tradition.


WHAT TENDS TO SURPRISE VISITORS ABOUT MEXICO? The diversity. We have more than 6,800 miles of coastline and the mileage from Cancun to Tijuana is the same as from Madrid to Moscow. Imagine the diversity that Europe has in terms of gastronomy, languages, weather, culture, landscapes, fauna and flora. Well, Mexico has it too.


WHAT ARE YOU INVESTING IN FOR 2019? We’re investing in showing the world what Mexico has to offer – especially our diversity, our value for money, our excellent air connectivity and our customer service.


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