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ttgluxury.com Ask the luxury experts Madeleine Barber
Understanding the demands and habits of the affluent consumer and how they relate to travel will come under the spotlight during WTM London this year.
In a five-strong panel session called “Luxury travel in 2019: how to stay relevant to the affluent traveller”, speakers will share their insight on trends and changes they are seeing, and how brands should respond and lead.
Taking place today, the session will investigate some of the wider key trends in luxury and their impact on travel, with experts covering topics including content, marketing and destination positioning. Panellists include two figures from tourist offices with a high level of luxury and experiential products: Cathy Tull, chief marketing officer at Las Vegas Convention and Visitors Authority, and Lisa Cooper, account director – trade and representation, British Columbia.
Anna Masing, acting head of food, beverage and hospitality for Stylus, an innovation research and advisory company whose insights cover 40 consumer-facing industries, will also join the panel. With a special interest in the future of travel and hospitality,
Anna Masing Cathy Tull Chris Donnelly
Lisa Cooper
Masing tracks and reports on innovation and industry trends. Alongside her will be Kate Warner, product and PR manager for Black Tomato, a luxury experiential tour operator. Black Tomato specialises in creating tailor-made, luxury tours worldwide that become “boundary- pushing and transformative experiences”, Warner said. They will be joined by Chris Donnelly, founder of Verb Brands, a luxury digital agency that he
TODAY AT WTM LONDON: A TASTE OF ILTM
This year’s ILTM at WTM London – the event that connects international luxury suppliers with key luxury buyers through appointments and networking – will span three days. Held in a table-top format in an exclusive lounge in the ExCeL Centre, it’s responsible for generating up to $5 million worth of business.
Meetings will take place from 10am-7pm on Monday and then 10am-6pm on Tuesday and Wednesday, with pre-scheduled appointments lined up for the first two days and an open lounge on the final day, when exhibitors are free to conduct their own meetings.
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Returning exhibitors include Cox & Kings and LE Hotels, while a host of new companies will be making their debut at A Taste of ILTM. These include Algarve Lifestyle (Portugal), Heritance Aarah (Maldives), Chenot Palace Hotel (Azerbaijan), The London Cabaret Club (UK),
TNIL.HUB (Italy), Elegant Hideaway PVT (Maldives), Little Italy Tours (Italy) and Rozanich Wine and Heritage Hotel (Croatia). All exhibitors will be able to connect with 15 buyers. Here’s what some of the attending delegates have to say:
“We’re very excited to have grown a lot over the past years. We’re ready to create itineraries
Kate Warner
launched while still at university when 21 years old – it is now one of the most recognised luxury digital agencies in the world, with offices in London and Los Angeles. Donnelly will look at what strategies brands should be adopting in the digital space and why some luxury companies have been slow or reluctant to adapt. April Hutchinson, editor of ttgluxury, will moderate the session. She said: “With the expectations
to meet the buyers’ preferences, offering adventure options to a luxurious target in Ecuador and the Galapagos.” Adventure Journeys, first-time exhibitor
“At ILTM we’ll be sharing that we have two new hotels in our portfolio: Lotte New York Palace and Lenox Boston. We’ll also be announcing that OD Miami will open soon.” Luxe Collection by LE Hotels, returning exhibitor
“Having a dedicated area in this niche sector will help to focus on luxury products, save time searching for the right exhibitors and provide a more private environment for in-depth discussions and forging business relationships. Having a particular focus on health and
April Hutchinson
and demands of luxury travellers ever changing, how can brands stay focused on what drives, and is relevant to, this lucrative audience? Every customer is different.” “Traditionally luxury and luxury travel brands have been glacial in change, but they need to be more dynamic. We will discuss all this and more.”
■ Luxury travel in 2019, 4-5pm, Americas Inspiration Zone (LA360)
wellness, there is a trend for authenticity, high-quality boutique accommodation, and immersive and spiritual experiences personalised for individual needs and aspirations. WTM London provides the opportunity to research these and develop them as luxury experiences.” The Healthcare Holiday, first-time buyer
“With the introduction of Easia Exclusive, our luxury brand, ILTM allows us to meet with luxury travel agencies and tour operators and showcase the high level of personalisation and unique activities that we offer in Vietnam, Cambodia, Laos, Thailand and Myanmar.” Easia Travel, first-time exhibitor
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