Canada
TOURISM NOVA SCOTIA (NA400) Peter Johnson, market development manager
HOW ARE ARRIVALS FARING? Visitation to Nova Scotia continues to be strong from all our key source markets, with the UK remaining our largest overseas market followed by Germany. We are also enjoying growth in interest from Chinese travellers, which has led to us appointing a dedicated in-market representation agency in Beijing for the first time.
WHAT’S BEEN THE HIGHLIGHT OF 2018? In May we hosted the largest-ever Rendez-vous Canada in Halifax, the country’s biggest travel trade show. More than 1,900 delegates from around the world, including more than 60 UK tour
operators, attended.
OTTAWA TOURISM (NA400) Diane Houston, director of travel trade
HOW ARE YOUR SOURCE MARKETS PERFORMING? The UK continues to be Ottawa’s number one international market thanks to the direct flight from London to Ottawa taking just seven hours. It exposes visitors to a unique Canadian experience where they can explore its culture at one of the national museums or sample the outdoors – all within an urban destination.
WHAT’S NEW THIS YEAR? We continue to promote our legacy products, as many national museums added or refurbished exhibitions for Canada’s 150th
anniversary celebrations last year.
Some of these attractions include new galleries at the Canadian
64 05.11.2018
Museum of Nature, Canadian Museum of History and National Gallery of Canada, as well as the Canada Science and Technology museum, which reopened after an $80.5 million renovation.
WHAT’S YOUR 2019 MARKETING STRATEGY? We will continue to promote Ottawa as the best city to tell Canada’s story. We’ll also continue to reach out to trade contacts to build brand awareness and increase length of stay.
WHAT’S YOUR STRATEGY FOR 2019? Working with Destination Canada, the Atlantic Canada Agreement on Tourism and our key tour operator and airline partners, we continue to place destination awareness at the heart of our strategy, which is to highlight our world-class cultural, soft adventure and gastronomy product. Through a range of innovative digital and mobile marketing campaigns, we are highlighting our growing range of authentic Nova Scotia experiences.
ONE OCEAN EXPEDITIONS (NA400) Andrew Prossin, managing director
WHAT’S YOUR TOP DEVELOPMENT OF 2018? This year we’ve launched our newest expedition vessel, RCGS Resolute, which is named after the exploration vessel HMS Resolute and Resolute Bay, one of Canada’s northernmost communities. This is our first purpose-built passenger expedition vessel.
WHAT’S YOUR TOP TOUR FOR 2019? Our Antarctic season will include a pioneering new
international flight route between the capital of Chile, Santiago, and Stanley in the Falkland Islands. Exclusive to RCGS Resolute, this new flight path will provide faster and more efficient access to Antarctica expeditions for international passengers.
HOW ARE YOUR RESPONSIBLE TOURISM INITIATIVES PERFORMING? In 2019, we’re continuing to support internationally accredited research programmes by allocating 120 days per vessel to world-leading research, as well as bringing scientists onboard with our passengers. This encourages interest and respect for the ecologically sensitive destinations that our
guests visit.
TOURISM VANCOUVER (NA400) Ty Speer, president and chief executive
WHAT HAVE YOU ACHIEVED IN 2018? Vancouver welcomed a record 10.3 million visitors in 2017 and we are expecting 2018 to be another record year. Cruise Critic has named Vancouver one of the top cruise ports in North America, Watkins Research Group named the destination among the top meetings and conventions cities in North America and, for the ninth year, Vancouver’s international airport was named Best Airport in North America by Skytrax.
WHAT NEW PRODUCT LAUNCHED THIS YEAR? The EXchange hotel, a 202-room heritage conversion, opened in August. Also this summer, Dinner in the Sky began lifting diners 150 feet over the city to feast on decadent dishes and stunning views. And let’s not forget that Vancouver-born actor Seth Rogen is the new voice of the city’s public transit!
WHAT’S TOP OF THE AGENDA FOR 2019? We launched the new Vancouver Destination Brand this year so a continued roll-out in our international markets will be a focus. We’ll also grow our film tourism programme complete with self-guided itineraries, content and games for visitors.
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