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Latin America Mexico (LA100)


As the leading tourist destination in the region, Mexico is constantly diversifying its offering. Currently, the tourist board is promoting Unesco-listed colonial cities such as Puebla and Guanajuato.


Puebla is listed as one of Mexico’s “magical towns” for its beautiful architecture and rich history, while Guanajuato is considered to feature some of the best examples of baroque and colonial architecture in Latin America.


The Great Pyramid of Cholula, just outside Puebla, is also being promoted. The largest pyramid yet discovered in the world, it is four times the size of Egypt’s Great Pyramid in Giza.


The tourist board is also taking advantage of new flight routes such as the Finnair Helsinki to Puerto Vallarta link and Tui’s London to Puerto Vallarta flight to encourage people to explore the Pacific coast.


Colombia (LA400)


Colombia has a rich tourism offering, from highlands dotted with coffee plantations to the historic port of Cartagena, plus the Amazon jungle and white-sand beaches.


Harry Hastings, managing director of Plan South America, is working with the tourist board to promote Los Llanos, an area of spectacular tropical grasslands between Colombia and Venezuela. He explains: “It is an area full of


llanero [South American herders] culture, of cowboys and anacondas, with great wildlife, and we have a luxury remote camp there.” The sleepy colonial town of Mompox is also becoming more developed thanks to its striking similarity to Macondo, which features in the Gabriel Garcia Marquez epic One Hundred Years of Solitude. Meanwhile, new hiking routes are being developed to reach the pre-Columbian ruins known as the Lost City, set high in the jungle and the country’s version of Machu Picchu.


COLIN STEWART, CHAIRMAN OF THE LATIN AMERICAN TRAVEL ASSOCIATION, SAYS:


“In the past few years, Latin America has seen considerable developments in tourism infrastructure, including new national parks in Chile, two Latin American destinations being added to the Unesco World Heritage list – Chiribiquete national park in Colombia and the Tehuacan- Cuicatlan valley in Mexico – and new hotel openings, which have encouraged travellers to visit the region.


“The growing popularity of sustainable travel has also raised awareness of Latin America as a holiday destination for travellers worldwide. In 2018, boutique hotel Tierra Atacama, Chile, became the fi rst 100% solar-powered hotel in South America.


“The introduction of a Norwegian


fl ight from London to Buenos Aires has further opened up Latin America to a wider demographic, making the region more accessible to budget travellers and giving Argentina a tourism boost. “In the fi rst quarter of 2018, Buenos Aires registered a 3% increase in overall visitors compared to the same period in 2017.


“Lata member Llama Travel also reported more than doubling its


The Lost City, Colombia


Costa Rica (LA200)


The Costa Rica Tourism Board is currently developing new tourism products throughout the country to encourage visitors to discover its lesser-known national parks. Following this, a programme of collaborative publicity campaigns with tour operators alongside trade education campaigns and consumer promotions will be used to raise their profi le. Enrique Martin, UK Costa Rica representative, says: “Some of the less-visited areas include the Osa Peninsula, which packs 2.55% of the world’s biodiversity into just 0.001% of its surface area, plus Marino Ballena national park, which is ideal for whale-watching and the lush and pristine Caribbean region of Limon.”


Rainforest waterfall in Marino Ballena national park 05.11.2018 67


sales to Argentina from January to June 2018. Colombia is also a hot destination and, between January and March 2018, welcomed 1,070,985 international visitors, representing a 50.2% year-on-year increase, with Lata tour operators such as Revealed Travel also seeing an increase in bookings made to the destination. “Peru and Costa Rica continue to be favourite Latin American destinations with Peru receiving more than 1.5 million international visitors between January and April 2018, representing a 22% year- on-year increase, and Costa Rica enjoying a 3.6% upsurge in the same period.


“At Lata, we continue to work with our members to promote travel to Latin America and we look forward to continuing our work with the travel industry to stimulate sustainable growth to the region.”


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