SHOWCASE
Brend Hotels B
rend Hotels believes that through training we achieve a quality workforce with the skills and
knowledge to progress within our organisation. We launched our Training Academy in
2015, specifically for our apprenticeship programmes across all areas of the business, and have achieved great success since with more than 355 apprentices and an achievement rate of 75% over a four-year period. The directors of the company believe in
the philosophy of growing your own people and talent for the future and, given the testing times to come, we believe we are in a good position to influence staff retention through training, coaching and mentoring. We invest time and effort in working with
local schools and attending careers events and workshops, and we offer more than 100 work experience places each year – these people are our future apprentice workforce. People are our strength and the investment
in training and development has proved a very important way of ‘growing your own’ staff. We are a family company that values its employees and encourages them to stay long-term. The new apprenticeships are an excellent way of developing skill levels for the future. To further enhance our apprenticeship
programmes we have recently developed our management academy to invest in the skillsets of our junior and middle management teams to equip them for a career for life within the hospitality sector. Apprentice Shannon Wildgoose said: “I have
completed my team member apprenticeship and am currently on my level 3 apprenticeship team leader programme. Brend has invested so much
The Devon- and Cornwall-based luxury hotel group is offering a guided career path for its apprentices from trainee to future management team
in me, I want to invest my future in them. Being an apprentice has given me so much confidence, which I just didn’t have before – I went from underachieving to excelling. The Academy has made me who I am today.” Liam Bailey, junior assistant manager at the Imperial hotel, said: “Through hard work, determination and help from the Imperial hotel heads of department, my mentors and HIT Training, I finally gained a level 2 hospitality team member qualification. I really benefitted from the whole apprenticeship experience and would not hesitate in recommending the opportunity to anyone.”
Our objectives ● To raise the standards within Brend hotels through further investment of our people. ● To work with the industry body on the Trailblazer standards for the hospitality industry to improve standards, delivery and assessment. ● To support and maintain retention of staff and encourage and motivate people through training and assessment to further their aspirations. ● To develop our workforce to be able to adapt for the future needs of the industry. To formalise our training offer to our people and commitment to training and development at all levels. ● To develop an apprenticeship training academy for the Brend group that develops and encourages all staff and future apprentices to further their career in Brend Hotels and the wider hospitality industry.
Contact us Find out more at
www.brend-hotels.co.uk/ careers
55 Case study
Oliver Northcott, assistant manager Oli is a local boy who attended St Wilfred’s school and went on to Honiton College to do a course in business studies. On leaving college he started working for the Devon hotel in Exeter in 2017 as conference and banqueting assistant. He was soon promoted to junior management in February 2018. The hotel manager said that he saw
something in Oli and that he was keen from the start. When we put him on the apprenticeship programme he thoroughly enjoyed the learning aspects and was able to transfer them to his daily work – and he was a hit with the customers. We are very pleased that he gained a distinction overall and will put the skills to good use. Oli said he wanted to thank the Brend
group for giving him the opportunity: “I will move on to further training and development with Brend Hotels at level 4 management, but the course has given me a love and passion for the industry and its people,” he said.
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