Twitter


Twitter is a great way for companies to get the measure of candidates outside a formal interview process – and for you to strut your stuff.


Create different accounts for different voices Make sure you have a separate Twitter account for your business persona. It will help when jobseeking, and tweets about social life excesses will not impress a future employer. Don’t tweet anything you wouldn’t want a current or future employer to see.


Make lists Create a list of companies and people with influence in the sector where you are jobseeking.


It’s all about the conversation A business conversation consists of listening, contributing your own thoughts and responding. Make sure your tweeting reflects this etiquette, with a mix of tweets, retweets and mentions.


Straight to the top Twitter is immediate and direct. No other social media tool lets you speak to the head of HR at a company you admire without a formal introduction.


Use #hashtags Hashtags let you search on keywords that may interest you. Use them to preface your comments on any hot debate that may catch a recruiter’s eye.


Tool up Try one of the free tools, such as TweetDeck or Hootsuite. It will manage updates to other accounts, such as LinkedIn, and show who has responded to your tweets.


Social butterfly


All employers in hospitality embrace social media, both to look for and hire new employees. Here’s how to get a positive online profile


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