Facebook Facebook can be used as a tool in the corporate world as well as social.


Smile for the camera It is now inevitable that a potential employer will check your online profile. While employers don’t expect to see you wearing a suit or in a corporate pose, you should avoid posting those 4am worse-for-wear pictures.


Be picky about who you ‘like’ Make sure there is some element of similarity in the companies that you ‘like’, otherwise it may appear as though you have a random, scattergun approach to employment.


Join groups that reflect your interests For example, if you want to work in hotels, then large hotel groups, small boutique properties and any brands that interest you might be worth joining.


Use it to learn about companies Being part of a Facebook group can help you with background research before heading off to an interview.


Keep your private life private If you consider Facebook to be there for your social life, not your career, then make sure employers can’t access your account.


LinkedIn


This is the place to build a network of professional relationships. It is mainly useful once you begin making industry contacts, but those looking to enter hospitality will find plenty of information too.


Ensure your profile is complete By making sure your LinkedIn profile is 100% complete, you project a professional image and show that you are thorough and that you care.


Use it regularly Send LinkedIn invitations to connect after you meet new contacts and use the site to source connections for future events.


Join industry groups Sometimes these are used directly for recruitment purposes, but industry groups are also a good place to learn a little more about the issues in your chosen career.


Choose recommendations with care Recommendations in LinkedIn can act as a powerful career tool. Ideally, a recommendation should come from a work experience boss or a customer.


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Instagram


Instagram isn’t just the place to share your personal photos, it can also act as a good window on your interests to a potential employer.


Show you are interested Of course, you have interests outside hospitality, but make sure your Instagram profile also includes some references to the area in which you’re keen to work. Include images of interesting meals or design elements in hotels and restaurants.


Follow the businesses you’re interested in Raise your profile in the businesses you’re keen on by following their feed. Not only will it help you stand out, but it will also give you a feel for those businesses since you will be familiar with the elements they are most proud of.


Be social Instagram isn’t just about the images – remember the idea is that the site is a social network too – so make sure that you search words that are relevant to the area you’re interested in. That way you can connect with others and learn more about their roles and interests.


Choose relevant hashtags You can, for example, hashtag your posts to connect to a location or a particular sector within hospitality. Equally, you can search hashtags to find people or businesses that are of interest to you.


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