Transcripts
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CD1 Track 25 Ex 4.2
Listen to Part 3, Section 1 again and complete the excerpt with one to three words in each space.
Section 1
One further issue you may need to consider is whether the business is transferable to another geographical area. If you have developed your business serving one particular part of the country and you want to set up a franchise network covering a much larger area – the whole country, for example – another thing you will have to consider is whether there is a similar market for your product or service in different regions. It may be, for example, that competition in other parts of the country may be so strong that it is difficult for franchisees to survive, or that for localized socioeconomic or cultural reasons the business may not be as profitable.
CD1 Track 26 Ex 4.3
Listen to Part 3, Section 2 again.
Section 2 Finally, when you are setting up a franchise network, you will need to bear in mind that you will be losing direct control of the way your brand is perceived by the customer, so this brings me to my last point, which is to emphasize the importance of protecting your brand. I am sure you are all aware that it often takes a long time to establish a distinctive brand with a valuable reputation, but that this reputation can be damaged comparatively quickly if, for example, quality standards are not consistently applied. The detailed operating manual that I referred to earlier will play a role in maintaining the brand but, just as important, you need to take care selecting franchisees and monitoring their operations. In addition to checking that franchisees have the relevant skills and experience to run a successful business, you also need to ensure that they share the same business values as you, that they accept the importance of maintaining the brand and that they are clear about what they can or can’t change about the way the business is run – so people who are very individualistic will probably not make good franchisees.
CD1 Track 27 Ex 4.4
Listen to Part 3, Section 3 again and complete the notes in as much detail as you think is necessary.
Section 3
The written agreement between the franchisor and franchisee should specify very clearly what performance and quality standards are expected, and much of the initial training will be ensuring that staff have the skills to achieve these standards. However, regular visits to franchise units are essential in ensuring that the standards are being applied consistently and uniformly, and ongoing training may be necessary to deal with issues that are uncovered in these visits. Protecting the brand is ultimately in the interests of both the franchisor and the franchisee because, for the franchisee, one of the main advantages in running a franchise is that they are buying into and helping to consolidate an established brand.
CD1 Track 28 Ex 5.3
Listen to the sentences and write in the missing prefix to each word.
1. All trade unions were declared illegal by the government.
2. This is one example of a mismatch between the individual’s goals and those of the organization.
3. They found no significant correlation between class size and levels of achievement.
4. Real estate transactions rose by 30% last month.
5. Prices are determined through the interaction of supply and demand.
6. These animals exhibited abnormal behaviour compared to the control group.
CD1 Track 29 Ex 5.4
Listen to the sentences and complete them with two to four words in each space.
1. We had to get the photos enlarged because the detail was not very clear on the original ones.
2. Many doctors work long, irregular hours, which put them under a lot of stress.
Listening
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