Task 2


Lecture structure (1): Doing market research


In the lecture you are going to listen to, the speaker is outlining different methods that market researchers use to get information from people. She also discusses the implications of each method.


2.1 Before you listen, discuss the following questions in groups.


1. Have you ever been asked to take part in a market research survey? What did you have to do? What kind of market research was it?


2. What do you think are the main ways of carrying out market research? 3. What are some advantages and disadvantages of each of the methods?


2.2  CD2: 6 The lecturer talks about four methods of market research in this lecture. Listen and complete the list of methods that she mentions.


■ computer-assisted telephone interviewing (CATI) ■


■ ■


2.3  CD2: 6 Listen again and make notes in your notebook on any implications she mentions for any of the methods.


Task 3 Lecture structure (2): Social learning


In the lecture you are going to listen to next, the speaker is looking at the hypothesis suggesting that animals learn from each other, for example, learning which foods to eat or avoid and which animals are their natural predators.


The lecturer discusses various experiments which have been used to test this hypothesis. She describes an experiment where a researcher took a group of ‘naïve’ monkeys that had been brought up in zoos. The monkeys had never encountered snakes and thus had no fear of them. These naïve monkeys first observed a group of wild monkeys who were afraid of snakes. The researcher then tested the monkeys to see if their behaviour had changed.


3.1


Before you listen, discuss the following questions in groups. 1. Do you think animals learn from each other? What do they learn and how? 2. What kind of experiments do you think researchers do to test social learning?


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English for Academic Study


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