Identifying key ideas in lectures
3
Lecturers often use specific words or phrases (e.g., Firstly, Secondly, Another point to remember is …) to introduce a key point. For example, the lecturer signposts the first point in Part 2 by saying: ‘Firstly, there needs to be ...’
3.3 Look at the transcript for Track 20 on page 79 and find two or three examples of language used by the lecturer to signpost key points.
3.4 CD1: 21 Listen to Part 2, Section 1 again and answer the following questions. 1. The lecturer makes the point that a relatively stable, long-term market is needed for a successful franchise operation. To support this point, the lecturer gives two reasons and two examples. What are they?
2. Do the examples help make his point clearer? If so, how?
3.5 CD1: 22 Listen to Part 2, Section 2 again and answer the following questions. 1. What point does he make about buying supplies in bulk? 2. How is this point related to the main point in this section? 3. Now look at the following excerpt. Having made the key point (highlighted), the speaker repeats the idea twice. Underline the words in the excerpt where he repeats the idea.
In addition – and this is fairly obvious – you will need a fairly wide margin between cost and income. Remember that the gross margin needs to provide a return on the investment to both the franchisor and the franchisee. So you will need to keep costs low and prices as high as the market will bear. One advantage of a franchise operation is that supplies can be bought in bulk across the whole franchise, which will help to keep costs down. But you can see that franchising would be unsuitable in a market where the margin between cost and income is very narrow.
3.6 CD1: 23 Listen to Part 2, Section 3 again and answer the following questions. 1. What does the franchisor need to provide to the franchisee? 2. When are these required? 3. What point is made about franchisees in the restaurant industry? 4. What do you think is the key point in this section?
Task 4 Signposting and highlighting key points
In Part 3, the lecturer continues to discuss some of the issues that need to be considered when deciding whether or not to franchise your business.
4.1 CD1: 24 Listen to Part 3 of the lecture. Make notes on the key points in your notebook. Then compare your notes with another student. Have you identified the same key points?
Listening
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