NEWS 5 NORTH AMERICA


Editor Richard Scott richardscott@stepcomms.com


Technical Editor Chris Smith chrissmith@stepcomms.com


Business Manager Chris Vincent chrisvincent@stepcomms.com


Publication Administration Katy Cockle katycockle@stepcomms.com


Design Aaron Batson


Publisher Geoff King geoffking@stepcomms.com


Publishing Director Trevor Moon trevormoon@stepcomms.com


In memory of Josh Taylor


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Sweet and fresh fragrance introduced


BASF Nutrition & Health has brought Velberry, a new, fresh and fruity-sweet fragrance, to the market. Velberry is the first substance developed jointly by BASF and its innovation ecosystem partners for the broad market. There is a high demand among


perfumers for new fragrances in order to continuously provide consumers with new fragrance profiles for example in personal care products such as shampoos and body lotions. These new products, have to give perfumers more freedom in terms of fragrance creations while meeting growing demands for sustainability, product safety and supply reliability at the same time. “Velberry lets us successfully


meet our customers’ requirements for new aroma ingredients that differentiate their fragrances while covering rising demands for sustainable alternatives, all at an attractive price,” said Steffen Goetz, head of the BASF Aroma Ingredients division. The experts search through the


entire palette of BASF chemicals for molecules suitable for use as fragrances. The large number of


potential candidates calls for a strict selection and prioritization process. “We ask for feedback from


perfumers, jointly evaluate the substances and then develop the most promising candidates. Our pipeline is filled and additional innovations are already on the way,” says Ralf Pelzer, head of the New Business Development unit at BASF Aroma Ingredients.


New sensory-enhancing powder


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ISSN 2631–4894 October 2020 PERSONAL CARE NORTH AMERICA EDITOR’S COMMENT Updates from a rapidly changing world


This year has certainly provided more than its fair share of disruption and forced people to completely change routines for work and homelife. As with every other major show, Suppliers' Day was postponed for 2020, but together with NYSCC, Personal Care magazine ensured many of the World of Chemistry presentations were still delivered as webinars. We were delighted with the range of topics covered, from experts


all over the world, many of whom were able to give updates on how the pandemic had impacted the personal care market in their region. Make sure you catch up on any you might have missed while they are still live on the NYSCC website. Let's hope we will be able to welcome you all in person to the World of Chemistry at Suppliers' Day 2021.


Richard Scott, Editor


Granpowder BBP-700, from Grant Industries, is a 100% naturally derived, bio-based powder comprised of a fused fermentation and amino acid derivative composite. It is GMO-free, Cosmos approved, ECHA compliant, and has proven biodegradability via ISO standards.


Granpowder BBP-700


provides sensory improvement to skin care, body care, color cosmetics, and sun care formulations with effective low use levels of 1-5%. It has particle size average of 2-10µm. For sun care it can remove the greasy feel from organic UV


filters, and in anti-aging products offers soft focus properties. Granpowder BBP- 700 highly compliments naturally-derived Gransense elastomer technologies and is suggested to be used together in formulations for optimal performance.


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