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HALAL INGREDIENTS


59


ease trade, as well as ease the overall certification process.


PC: Are there any other hurdles for manufacturers face when attempting to get their products certified? PC: There are still quite a few challenges for Halal cosmetics to become more widespread. The first is arguably awareness, with many Muslims still not fully knowledgeable about what Halal cosmetics are, and what ingredients are haram. Another challenge is certification. In general, Halal certification bodies (HCBs) around the world have focused more on certifying Halal food than other sectors, and may not have the expertise or interest in promoting and certifying Halal cosmetics. Related to this is that the majority of HCBs are headed by men, and usually over 50 years old, so may not be in tune with current developments or realising the opportunity in getting more involved in the Halal cosmetics space. Governments in Muslim


majority countries have also not supported the development of Halal cosmetics to the same degree as they have other segments of the Islamic Economy, such as Halal food and Islamic finance. Financing is of course another issue, as for start-ups generally around the world, with investors not always seeing the potential for investing in Halal cosmetics. Another challenge is


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Islamophobia, with multinational brands not always marketing products as Halal, especially in the West, although do so in Muslim-majority countries. One challenge for new Halal


cosmetics brands is the length of time it takes to get certified – around a year – which can be off-putting, as well as financially costly time wise, for a start-up. Companies may also have to get multi-certifications to enter different markets depending on each national requirement.


PC: What types of consumers are driving the market for Halal cosmetics? PC: Millennials and Generation Z are the key drivers, in Europe and North America, the Middle East and Southeast Asia, which are the largest markets, and where most new brands are coming from. Muslim millennials and Gen Z in Muslim minority countries are finding that their needs, values and ethics are not being reflected in their products, but are finding that there is appeal for these products in global markets. The demand for more inclusive cosmetics is also driving demand, and we see this in mainstream cosmetics brands, catering to people of different ethnicities, skin palettes, and hair types.


PC: Which global regions are seeing the greatest spike in new Halal ranges?


PC: It has become far more global over the past few years, but it is particularly apparent in the Indian subcontinent, South Korea, Indonesia, Singapore, the Gulf – Dubai in particular – and also Europe and North America. A lot of small indie brands are springing up, especially with online sales, in Indonesia. South Korea has become a major player, capitalising on its K-Beauty, with cosmetics suppliers and manufacturers getting Halal certification for exports to Muslim-majority countries and through joint ventures.


PC: How do you anticipate this market to develop over the next few years? PC: The Halal cosmetics sector has grown out of being niche in many markets, but still has a way to go before becoming more mainstream and available, for example in supermarkets and pharmacists, rather than online and in more specialty stores. Southeast Asia/Asia Pacific has been spearheading development and expansion of the sector, and it will remain the core, key market for Halal cosmetics companies. Uptake in the Middle East and North Africa is still low, but will increase as more brands get certification and awareness grows. The same applies to African markets, although sales will be more driven by volume sales than medium to higher


priced products due to lower purchasing power. The Gulf will be one of the big drivers of Halal cosmetics in the Middle East, as it has the highest spending per capita on cosmetics, so there is a market that can be tapped. The US and UK are very


important Halal cosmetics markets, not just for domestic sales, but also exports and ingredients. ‘Made in US/UK/ Europe’ is a strong selling point. Halal cosmetics will also


increasingly offer the whole portfolio of beauty products, and will start to include lines for men and children. Halal cosmetics will also increasingly align with the overall trend for wellness, which links to Halal pharmaceuticals, particularly nutraceuticals and vitamins.


PC: What else can our readers discover in the DinarStandard report? PC: The State of the Global Islamic Economy Report covers the whole economy, or Halal economy, if you will, from Islamic finance, Muslim-friendly travel, and modest fashion, to Islamic-themed media, Halal pharmaceuticals and Halal food. Islamic finance and Halal food are the biggest sectors, by value and the number of companies, but the other sectors are maturing fast. There is also a lot of convergence between Halal pharma and Halal cosmetics, such


July 2021 PERSONAL CARE


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