size in Africa has the potential to grow by a projected $1.26 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 1.65%. The year over year growth rate for 2021 is estimated to be 0.51%.1 Nicolas Lisbonne, senior consultant at

Africa Processing commented: “A booming population which is expected to double to 2.4 billion in 2050 combined with a rising middle class and amplified urbanisation, have all contributed to positioning Africa as a major growth market. The region is attracting interest and investment from major players in the global beauty and cosmetics industry, with the beauty market expected to double over the next decade. This is a very exciting time for business development in Africa.” Lucy Mansfield, marketing manager at

MEKZ commented: “The market is gradually becoming more and more eco aware with interest growing in sustainable and natural products. The region does face big issues with plastic pollution so packaging reduction represents a further growth opportunity where businesses and brands can start to make a real difference, responding to changing consumer attitudes. Working with Stephenson, which has a packaging free solid format conditioning bar amongst its innovative product range, could indicate a positive future way forward.”

Melt and pour range expands In early 2021, Stephenson, launched its first solid shampoo conditioning bar showing its ongoing commitment to sustainability in the personal care market. The new solid conditioner base is the latest addition to Stephenson’s established melt and pour range, and is a product innovation designed to help consumers reduce the use of plastic containers and use less water during hair washing. The conditioning bar is a ready made

solid conditioner base and is an easy to use melt and pour product. The formulation can be tailored using additives of the customer’s own choice and the natural ingredients include behentrimonium chloride, a cationic surfactant which helps condition the hair, shea butter and coconut oil which provide hydration and hydrogenated ethylhexyl olivate, a natural emollient within the base. In 2013, Stephenson became the first

manufacturer in the world to launch a melt and pour soap base made using 100% RSPO certified sustainable palm and palm kernel oils. Named Crystal SP SG, this pioneering melt and pour soap sat alongside Stephenson’s other RSPO product bases. Stephenson personal care products,

which are exported worldwide, are used in the creation of a wide range of finished soap bars and products by the simple addition of fragrances, colours and other additives. For the past seven years, the Crystal SP SG soap has been assisting brands and large global manufacturers meet their sustainability ambitions and criteria. This is now the case for the entire melt and pour range which through ongoing innovation has been expanded to

include over 30 products ranging from Crystal Donkey Milk and Crystal Hemp to Crystal Honey and the best-selling crystal clear soap base Crystal ST. All of Stephenson’s crystal melt and pour products are paraben, preservative and PEG free. The conditioning and shampoo bar market

is estimated to be worth around $10milion globally but shows signs of huge growth potential. This is due to increasing consumer awareness of personal health and hygiene combined with the harmful side effects associated with the long-term use of chemical cosmetics and personal care products. Consumers are also consciously adopting packaging free personal care products in a bid to reduce their own plastic waste as evidenced by the popularity and growth of refill outlets. Changing consumer preferences for natural

ingredient-based product formulations due to benefits such as dandruff protection and hair fall control are also expected to further boost the growth of the shampoo bar industry over the next few years. Despite considerable disparity between countries in the region, Africa’s fast-growing

personal care and beauty markets, particularly in the sub-Saharan region, are prompting innovative growth plans from leading brands and ambitious entrepreneurs operating in the sector looking to capitalise on the expanding middle classes.

Conclusion MEKZ and Africa Processing make the business creation process easy for all entrepreneurs wishing to create their brand of cosmetic products in Africa. It offers cosmetic bases for body care and hair care with easy recipes that take into account local constraints in order to facilitate the manufacture of cosmetic and personal care products. Manufacturers simply choose the desired fragrance and colour to create a unique and personalised brand. In addition, it also provides companies with the necessary expertise to train local teams to ensure reliable and constant production. Assistance is provided throughout all project stages from feasibility studies, business plans and production lines to recipe development, production start-up and on-site training. Paul Pickering, senior business

development manager at Stephenson, added: “Africa represents an untapped market in the personal care arena which is why partnering with MEKZ represents such a good move for us. It’s exciting to be trialling different products on projects in numerous countries at such a critical point in the African market’s development.”



References 1. Beauty and Personal Care Market in Africa by Product, Distribution Channel, and Geography - Forecast and Analysis 2021-2025 published by TechNavio in March 2021


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84