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46 SUSTAINABILITY


Natural ingredients: why nature knows best


Clare Goodwin - Infinity Ingredients


The best inventor of all is arguably Mother Nature and it is no surprise that many industries have taken inspiration from her. After all, nature has evolved over a period of five billion years and it continues to evolve to be the best version of itself by adapting to the ever-changing environment. Nature has taught us so much already, yet


we have only just scratched the surface of its true potential to shape our future. From aeroplanes (inspired by birds) and


helicopters (inspired by dragonflies), humans have used nature to drive technological innovation. For example, divers use flippers on their feet to help them glide through the water more efficiently, just like fish have fins. Velcro was influenced by the sticky burrs of


the burdock plant. In the medical world, the intricacy of the web a spider spins led to the development of self-healing films - the list goes on as our world is teeming with life.


The ocean Planet Earth is by far one of the most eye- catching and colourful planets within our solar system and this is largely due to more than 70% of its surface being covered by biodiverse, inter- connected oceans. Deep down in the depths of the Mariana


Trench - the deepest oceanic trench in the world, which stretches for more than 1,580 miles with a mean width of 43 miles - life prevails and prospers. Despite the extreme pressure, lack of light and cold temperatures, the Mariana Trench is overflowing with microorganisms, amphipods and even fish, all of which have adapted to survive in these extreme conditions. In the cosmetics industry, we often hear the


term extremophiles; this is certainly something we can attribute to organisms that live in extreme environments. Coastal locations from around the globe are used to unlock the secrets of living organisms. Inspired from the heart of plant intelligence,


active molecules are often sustainably extracted from algae or plants that thrive in singular or extreme conditions, such as the ocean, seashore, volcanoes, mountains and marshlands. Algae and plants growing in challenging environments habitually develop unique defence and survival mechanisms to cope with extreme conditions such as drought, heat, cold and UV radiation. These adaptogens contain chemical


compounds with antioxidant, anti- inflammatory, or UV-resistant properties.


PERSONAL CARE February 2025


Scientists fascinated by plant biology use this as a basis for research in order to develop new applications for skin and hair that are scientifically proven for efficacy. Take for example, the compressed, elongated


and hollow fronds of the Enteromorpha seaweed. Their very appearance gives it the nickname ‘siren’s hair’. In mythology, sirens were well known for their divine long and beautiful hair. This seaweed thrives in areas where salinities widely vary such as in rock pools. Habitats include the coasts of the UK, Ireland and France. The seaweeds tolerance to widely varying salinities and temperatures make it an ideal active to provide thermal protection from hair drying and straightening, while repairing damage from colouring hair.


Traditional remedies In an age where new trends and fads often come and go, modern consumers are turning to beauty practices from the past, where ancient rituals rich in beauty wisdom and dating back millennia, are gaining in popularity. Why? Because if they have lasted that long,


they must work! Ayurveda is the oldest holistic medicine in the world, based on the mind- body connection. The three Doshas (Vāta, Pita and Kapha) represent our physical processes, personality and emotional traits. Ayurvedic remedies have become


increasingly popular, especially after Covid, which taught us all to take time out and care for ourselves. This led to the launch of a number of cosmetic active ingredients inspired and


www.personalcaremagazine.com


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