Barentz.
beauty innovation: Science-driven, trend-forward formulations
Personalised
Our commitment to driving innovation in Personal Care is reflected in our focus on scalable, regulatory-compliant solutions that align with key industry trends, such as naturality and personalised beauty. This approach strengthens our role as a strategic partner, enabling brands to deliver impactful and sustainable solutions while meeting the growing demand for eco-conscious beauty.
At Barentz, we are dedicated to analysing emerging trends and evolving consumer expectations to ensure that we provide our customers with cutting-edge, tailor-made solutions. We believe in a holistic approach to innovation, combining market insights, scientific research, and advanced formulation technologies to develop the most effective products.
Our marketing department works hand in hand with our R&D formulation laboratories, acting as key drivers of innovation. By identifying new opportunities in the beauty industry and collaborating closely with our formulators and product managers, we help create high-performance, next- generation solutions that meet and exceed consumer trends.
The future of skincare, for example, is moving towards ultra-personalisation, with ground breaking advancements in smart beauty devices, Al-driven skin diagnostics, and formulation customisation. Innovative tools such as skin scanners, genetic profiling, and microbiome analysis allow brands to develop hyper-targeted skincare regimens tailored to each individual's unique needs. This shift represents a major market evolution, empowering consumers to take a more proactive and scientific approach to their skincare routines-one that prioritises not just immediate results but also long-term skin health and longevity.
At Barentz, we develop new formulations that align with evolving consumer expectations, delivering scientifically backed, sustainable, and trend-driven solutions. For example, at in-cosmetics Asia 2024, we featured 32 unique formulations that reflected hybrid beauty trends. Scientifically proven and environmentally conscious, these formulations span applications from body care to sun care and beyond, offering innovative solutions for the modern consumer.
Here are two of those formulations:
Tinted SootheOn Sunstick is a lightweight, matt-finish product that's mess-free and travel-friendly. This smooth-gliding sun stick enhances SPF wash-off resistance and delivers long-lasting protection. Drawing inspiration from traditional medicine, this formulation is highly sustainable, providing soothing, anti-inflammatory benefits, ideal for calming skin irritations.
Revitalising Hydralift Foundation offers a flawless finish while nourishing and hydrating the skin. Designed for today's busy lifestyles, this foundation delivers a silky, lightweight feel along with broad-spectrum UV protection. It also offers deep hydration, enhances skin elasticity, and provides antibacterial, antioxidant, and anti-inflammatory properties to promote overall skin health.
By leveraging high technologies and premium active ingredients, Barentz is committed to supporting its customers in the development of personalised, results-driven skincare solutions, ensuring a perfect synergy between science, innovation, and individual beauty needs.
The future is bright
We will continue to strengthen our position as a knowledge-driven ingredients distributor, inspiring both our principals and customers by staying ahead of trends and driving innovative solutions.
We see the future in a bright light-both literally and figuratively. One of the greatest challenges within the life sciences sector is the growing need to protect people from sunlight and daily UV radiation. Throughout 2025, Barentz will focus on solving these challenges through innovative formulations such as ultrafine spray, light and invisible texture, and daily UV serum. As a leading innovator in eco-friendly solutions, we are ready to expand our contribution and take our impact to the next level.
At Barentz, we don't just follow trends. We always offer a better solution for them.
RIii Connect via Linked In L1U
linkedin.com/showcase/barentz-personal-care
Visit us at in-cosmetics Amsterdam, 8-10 April at booth 1B150
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