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ISBM@I Shine Shot conditioner concentrate


Sustainability in beauty is often complicated by practicality. Many waterless formulations, like shampoo bars, require new production processes and consumer adaptation, limiting their scalability and appeal. Barentz set out to bridge this gap, ensuring that sustainable innovation could be both practical and commercially viable.


Discover Shine Shot Conditioner Concentrate, a 99% natural, acrylate-free liquid concentrate. Unlike other sustainable formats, this conditioner requires no major production changes and delivers a familiar user experience. With just warm tap water and minimal shaking, it transforms into a fully preserved, high-performance conditioner.


The formula is packaged in a 25ml recyclable foil sachet, significantly reducing plastic waste and water consumption, while maintaining consumer ease-of-use. Designed for real-world application, it allows brands to embrace sustainability without disrupting their supply chain or user experience.


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Challenge: Sustainability in beauty often requires complex production changes and consumer adaptation, limiting adoption.


Barentz approach: A liquid, acrylate-free concentrate that integrates into existing production and ensures a seamless consumer experience.


Result: A scalable, 99% natural conditioner concentrate that reduces waste, simplifies sustainability, and makes a real impact.


ISBM@I


Pioneering sustainability with eco-encapsulation


Sustainability in beauty should be both practical and high-performing. With this in mind, Barentz developed a 99.98% natural encapsulated oil gel, using ingredients already available on the market to create an eco-conscious, ready-to-go formulation. This innovative haircare solution delivers hydration and nourishment while maintaining a luxurious sensory experience.


Designed as a cold-process formulation, it requires minimal energy, eliminates surfactants and emulsifiers, and protects aqueous actives from oxidation, ensuring optimal stability and performance. The transparent oil gel, featuring pink encapsulated bubbles, bursts upon application, fusing with the hair for enhanced efficacy and appeal.


This innovation reflects Barentz's expertise in sustainable product development. By leveraging existing ingredients and encapsulation technology, we offer brands scalable, eco-friendly solutions that meet the growing demand for next-generation personal care.


Challenge: Sustainable formulations often require complex production changes and struggle with stability and sensory appeal.


Barentz approach: Developed a 99.98% natural encapsulated oil gel, using existing market ingredients and encapsulation technology, ensuring stability, sustainability, and performance.


Result: A visually striking, market-ready formulation that offers high efficacy with minimal environmental impact, positioning Barentz as a leader in sustainable beauty innovation.


To collaborate with our Personal Care experts, please get in touch: personalcare.global@barentz.com


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