Betfred took a stand against this earlier this year - effectively going dark. Did it change anything?
I thought it was a brave decision because you’re exposing yourself to customers voting with their feet and going to a competitor. You are effectively taking a stand that could benefit the businesses you compete against. Betfred must have felt extremely strongly about the issue to take that step. We didn’t feel able to make the same stand because we simply don’t have its scale or high-street presence. Had the situation continued for longer, it would have been interesting to see what happened because the rights holders would have been losing significant revenue. When the next round of negotiations comes around, I believe you will see a much more united position from bookmakers. Tere is considerable frustration across the industry.
Is racing still economically viable for betting shops?
Tere are certainly individual locations where racing revenue comes nowhere near covering the associated costs. Across the company as a whole, once everything is taken into account, the margin is now very limited. At the same time, racing remains important because it brings customers through the door. I certainly wouldn’t want to operate without it.
Te difficulty is that we also hear racing argue that it doesn’t receive enough money through the Levy, while maintaining that Levy payments and media rights should be viewed separately. From a retail bookmaker’s perspective, they are both costs associated with funding racing, so inevitably we look at the overall amount being paid.