A supplier should understand the operator’s business, recommend the right games and help improve visibility and player engagement. Technical stability and quick communication are equally important. We try to be flexible and accessible. Operators should feel that they are working with people who care about the results, not simply receiving another monthly invoice.
You've worked with operators across multiple jurisdictions. Are you seeing player preferences becoming more global, or do regional tastes still play a significant role in game development?
It is combination of both. Some mechanics and themes have become global. Players everywhere understand free spins, multipliers, jackpots, collections and buy bonus features. However, regional preferences still matter greatly. A game that performs strongly in the Czech Republic may not automatically become a top title in Spain or Latin America. Players have different habits and expectations around volatility, design
Technology will continue to improve, but the fundamentals remain the same. Te game needs to be entertaining, the mathematics need to feel right and the player needs a reason to spin again.
AI has become one of the industry's biggest talking points. Where do you believe it can genuinely improve the player experience or operator performance, and where do you think expectations have run ahead of reality?
AI can bring real value in data analysis, personalisation, fraud detection, customer support and responsible gaming. For suppliers, it can also support testing, localisation, performance analysis and parts of the creative process. However, there is also a lot of hype around AI. Adding the word “AI” to a presentation does not automatically make the product better.
Creativity, experience and understanding player behaviour remain
A game that performs strongly in the Czech Republic may not automatically become a top title in Spain or Latin
America. Players have different habits and expectations around volatility, design and game pace. Our Central
European portfolio gives us a strong foundation, but we still need to analyse local data and listen to our partners. Te player is becoming more global, but definitely not identical.
and game pace. Our Central European portfolio gives us a strong foundation, but we still need to analyse local data and listen to our partners. Te player is becoming more global, but definitely not identical.
Looking at your recent product roadmap, where are you concentrating your development resources? Are there particular mechanics, themes or technologies you believe will define the next generation of slot content?
Our main focus is on games that are easy to understand but still offer enough excitement and depth to keep players engaged. We do not believe every new title needs 20 bonus features and a rulebook. Often, the strongest games are those where the player understands the main idea within a few seconds. At the same time, we are investing in new mechanics, improved mathematics, stronger visuals and mobile performance.
LUKÁŠ TRÁVNÍČEK Sales Director, Online Gaming e-gaming
essential. AI should support people, not replace them. Te best use cases may be the ones players never directly notice, but which quietly make the experience smoother and safer.
Competition among game suppliers has never been greater. How does e-gaming ensure it remains a strategic partner for operators rather than simply another content provider?
We try to stay close to our partners, not only professionally but also personally. We make effort to meet them face to face, whether at conferences, during market visits or in a more informal setting. Over time, many of our business partners have also become friends.
As our company grows internationally, there is always a risk of becoming slower and more complicated. We want operators to continue having direct access to the people responsible for commercial decisions, technical delivery and product development.
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