that risk, so we'd go somewhere else and eventually receive some complicated contract. In reality, we probably just wouldn't bother. With the prediction
market, it was straightforward. Even if it were ultimately more expensive than insurance, the simplicity itself has value. Without that straightforward opportunity, we probably wouldn't hedge the risk at all.
Does that point towards something much bigger than conference insurance? Absolutely. Tat's what makes this interesting. Te current public
conversation is heavily focused on prediction markets and betting, but the institutional opportunity is much wider. If markets can be created around clearly defined, independently verifiable outcomes, they can potentially allow businesses to hedge risks that are difficult, cumbersome or uneconomic to cover through traditional insurance. Tat's the direction companies such as Susquehanna are looking
towards, and it's also why we're positioning NEXTPredict towards the institutional and financial side of the market rather than simply treating prediction markets as another form of gambling.
NEXTPredict NYC was announced relatively recently. Have there been moments since the announcement that convinced you there really is demand for a dedicated prediction-markets event? Tere is just so much hype around prediction markets right now. One of the most interesting things I've learned is that the core prediction- market industry is actually quite small. You have Kalshi and Polymarket and then various other exchanges and companies around them. But the industry on the periphery is enormous. Tink about all the gambling companies interested in launching
prediction-market products, the crypto companies building products around prediction markets, the exchanges and all of the other adjacent businesses. Tere is a huge number of major companies interested in this sector even though the core prediction-market industry itself remains relatively small. Tat's been one of the most interesting discoveries for us.
Has that made organising NEXTPredict very different from putting together a traditional gambling industry event? Completely. Coming from gambling, it can be quite difficult to
generate interest from outside the industry. With prediction markets, it's almost the exact opposite. It's such a hot industry that everybody wants to be part of it. We're talking to mainstream journalists, major business media, some of the biggest venture capitalists in the world, institutional banks and companies from across the US that are extremely interested in participating. For us, that makes it really fun. We're having fascinating
conversations every day and expanding our network into completely new areas. It's been refreshing. In gambling, there can sometimes be a stigma
attached to what you do. With prediction markets, the response is: "Prediction markets? Yes, we want to talk about that."
Who’s going to be in the room? Are you beginning to see an entirely new ecosystem forming around the sector? We're gearing the event much more towards the financial sector.
We're targeting institutional banks, institutional investors, VCs, private equity, the exchanges themselves and the wider financial ecosystem. Tere will obviously be gambling companies there as well, but that's not the primary angle we're taking with NEXTPredict. We're looking towards the institutional future of prediction markets, their use for hedging and what the next evolution of this industry looks like.
How ambitious are you being in terms of attendance? Other events currently taking place in this space might attract 400 or 500 people. We're aiming for around 2,500. So we're not trying to make something that's just a little bigger. We're looking at something an order of magnitude bigger. I'm pretty confident we'll fill it. We already have delegates registered from around the world and the level of interest we're receiving from potential speakers continues to grow.
Which sessions do you expect to generate the most interest? We have Jason Robins involved and I think some of the most
interesting sessions will be the fireside conversations where you put major figures together and allow them to really explore where this market is heading. We also have the CEO of
Binance.US involved. Tose heavyweight conversations are some of the sessions I'm most looking forward to, but we're also creating space for startups. Tere are so many interesting companies being built around prediction markets right now, so giving those businesses an opportunity to showcase what they're creating is going to be an important part of the event.
Finally, what do you still have to put in place for NEXTPredict NYC to become the event you're envisaging? Tanks for reminding me! Pretty much everything still has to be done.
Te marketing campaign kicks into high gear from September, while sponsorship needs to be settled and organised, and there is still a huge amount of event production ahead of us. We're still in the early innings. Tat's why we're working at a frantic
pace. It is an incredibly short timeframe in which to build an event of this scale, but that's also part of what makes it exciting. We have a lot still to do - but we can do anything and everything.
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