Operators need intuitive marketing tools that turn data into timely, actionable engagement. One strength of the SYNKROS marketing toolkit is its ability to build automated Bonusing campaigns that
reach players while they are still on property, rather than relying on generic follow-up mailers or offers after the visit has ended.
TOM SOUKUP Senior Vice President & Chief Systems Product Officer, Konami Gaming
payment processors to move cashless funds to slot machines and support cashless chip buy-ins at table games. As a result, the primary barriers to broader cashless adoption in land- based casinos are no longer technological, but regulatory and market-driven.
Operators often want innovation without disrupting proven revenue streams. How do you balance introducing new technology while ensuring existing floor performance isn't compromised?
Integrating new technology directly into SYNKROS helps ensure a seamless operational experience. For example, Konami’s employee mobile application, Konetic, improves slot-attendant efficiency through capabilities such as slot dispatch, jackpot processing, player enrollment, and card reprints. By connecting mobile tools with the casino management system, operators can improve floor and staff productivity, return games to service faster, complete required jackpot tax forms more efficiently, and reduce player wait times at the club desk.
Konami developed its employee mobile application to put more back-end functionality directly in the hands of casino staff, improving response times, player satisfaction, and overall game availability.
Personalisation has transformed online gaming. How close are land-based casinos to delivering genuinely personalised experiences through loyalty systems, bonusing and real-time content recommendations?
SYNKROS enables operators to use a rules-based engine to deliver personalized loyalty rewards and bonusing across a range of award types, including loyalty points, comp points, electronic comps, free play, and drawing tickets. It can capture
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and unify data from every patron touchpoint, including slot machines, table games, third-party point-of-sale, hotel, non- gaming amenities, and digital channels such as iGaming and sports betting through integrations. Tis gives operators the foundation to provide consistent rewards, more targeted Bonusing, and data-driven engagement across the enterprise.
As more devices become connected, data becomes increasingly valuable. How should operators ensure they're turning operational data into actionable decisions rather than simply collecting more information?
Operators need intuitive marketing tools that turn data into timely, actionable engagement. One strength of the SYNKROS marketing toolkit is its ability to build automated Bonusing campaigns that reach players while they are still on property, rather than relying on generic follow-up mailers or offers after the visit has ended.
Campaign effectiveness will vary based on each program’s goals, but a data-driven strategy helps operators evaluate performance and answer key questions, such as whether they are overinvesting in VIP or mass-market players and what return they are achieving from a specific campaign. Integrating non-gaming spend data from resort amenities - such as point- of-sale outlets, hotel stays, and other on-property purchases - into SYNKROS further helps operators assess player profitability and make real-time decisions, including whether to comp a meal or room or offer additional free play.
AI is beginning to influence almost every part of the gaming industry. Where do you see the greatest opportunity for AI within casino operations - optimising floors, improving player engagement, enhancing security or something else?
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