Prosperity Link and Magic Treasures are examples of proprietary IGT brands that are building the foundations of long-term franchises today. At the same


time, we've seen the staying power of IGT brands like Wolf Run, Cleopatra and Stinkin’ Rich, which have succeeded across multiple generations of players. Te key lesson is that a franchise doesn't last 20 years by standing still. It has to


evolve with modern mechanics, new cabinets, and changing player preferences while preserving the core identity that made it successful in the first place. Tat's the balance we're always trying to achieve.


I believe they would, because great game design ultimately wins. A strong brand may encourage someone to try a game for the first time, but it doesn't sustain performance on its own. Players are incredibly efficient at finding entertainment value, and over time the games that deliver that value tend to rise to the top.


Does owning IP change the conversation with casino operators? Are they buying individual games, or investing in franchises they know they'll be able to refresh for years?


Increasingly, operators are thinking beyond individual launches. Tey want confidence that successful titles can evolve into families, sequels, and ongoing content roadmaps. Owning the IP gives suppliers greater flexibility to support those long-term franchise strategies and creates more opportunities for operators to participate in proven player demand.


Some of the world's biggest entertainment companies now protect IP more fiercely than ever. Has that changed how gaming suppliers negotiate licenses, or reinforced the importance of creating assets nobody can take away?


I think it has changed the nature of the conversation more than the nature of the relationship. Te strongest licensors are looking for partners, not simply customers. Tey want to understand how their brand will be expressed, how it will reach new audiences, and how it will be protected over time.


Tat has made licensing discussions more rigorous, but also


more strategic. It also highlights the value of proprietary IP, because having strong assets of your own allows you to approach licensing from a position of strength rather than necessity.


Is there a game in IGT's current portfolio that you believe could become a 20-year franchise, even if nobody recognises that today?


Prosperity Link and Magic Treasures are examples of proprietary IGT brands that are building the foundations of long-term franchises today. At the same time, we've seen the staying power of IGT brands like Wolf Run, Cleopatra and Stinkin’ Rich, which have succeeded across multiple generations of players. Te key lesson is that a franchise doesn't last 20 years by standing still. It has to evolve with modern mechanics, new cabinets, and changing player preferences while preserving the core identity that made it successful in the first place. Tat's the balance we're always trying to achieve.


Which is harder: persuading a player to try an unfamiliar original game for the first time, or persuading them to come back to licensed brands for the hundredth?


Getting a first trial is challenging because you're asking players to take a chance on something new. But earning the hundredth play is ultimately far harder. Sustained engagement requires great content, not just awareness. Te brands and franchises that endure are the ones that continue delivering value every time a player sits down.


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