MiFinity A New Payout Playbook
Stablecoins are moving into mainstream payment strategies, promising always-on settlement and broader cross-border reach. G3 speaks to Kris Deyanov, Head of Business Development at MiFinity, about what the trend means for online gaming operators and why the company has launched PayAnyCoin.
What are the most important trends shaping payments today?
Payments are increasingly being judged as part of the customer experience, not simply as a back-office function. Customers expect choice, speed and visibility at both ends of the payment journey, whether they are funding an online gaming account or withdrawing their winnings.
Tat matters particularly for payouts and for companies operating across borders. A payment may pass through several intermediaries, each with its own processing windows, coverage limitations and reconciliation requirements. Te customer doesn’t see any of that, of course. Tey simply see that their money hasn’t arrived.
So, the wider trend is towards payment infrastructure that is available around the clock, can serve more markets and gives businesses a clearer view of each transaction. Stablecoins are attracting attention because they have the potential to address all three requirements.
How significant is the stablecoin opportunity?
Te market has developed considerably beyond its origins in crypto trading. According to analysis by McKinsey and Artemis Analytics, actual stablecoin payments reached an estimated $390bn in 2025, with B2B transactions accounting for $226bn. Citi’s base-case forecast puts total stablecoin issuance at $1.9tn by 2030.
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Tose figures show why stablecoins are becoming relevant to payments teams, but transaction volume alone is not the business case. For me, the more useful question is whether stablecoins can solve a specific payout problem more effectively than an existing rail.
Stablecoins can move across supported blockchain networks at any time, including weekends and public holidays. Tey can also provide an additional option in markets where traditional payout routes are slow, inconsistent or limited. Tat combination makes them particularly relevant to international, digitally led businesses.
Why should this matter to online gaming operators?
Sports is always on, while many traditional payment systems aren’t. A customer might place an in-play wager late on a Saturday evening, win and request a withdrawal immediately. From their point of view, there’s no obvious reason why the transaction should have to wait for Monday’s banking window.
Tere’s also an important question of trust. Operators invest heavily in acquisition, live content, pricing, personalisation and the software interface. But the withdrawal is often the point at which the customer decides whether the overall experience has delivered.
A payout can be correctly approved and dispatched by the operator but still feel unsuccessful if the customer cannot see where the money is or when it will arrive. Faster access to winnings, combined
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