The World Cup Stress Test Sportradar


Darren, by the final whistle, Sportradar processed around 350 million betting tickets. What does a dataset of that scale reveal that an individual operator might not see?


It gives us a much more holistic view. Te 350 million tickets come from numerous jurisdictions, so we can see betting activity and different appetites across Latin America, Africa, Europe and North America.


Latin America, for example, has demonstrated a particularly strong appetite for player props. Tey have been a primary betting focus across almost every match. We expected the World Cup to produce more player-centric betting globally, and it helped that so many of the leading strikers performed well during the tournament.


Te breadth of the dataset also allows us to identify and respond to issues more quickly. If there is a problem with odds, market availability or latency, our perspective across 250 operators enables us to react faster.


How does betting activity compare with the 2022 World Cup? Is the growth simply a result of having more matches?


It is difficult to make a completely direct comparison because the 2022 World Cup was played in November and December, but we have seen significant growth. Ticket volumes for this tournament are more than 80 per cent higher than in 2022. Crucially, that is not simply because there have been more matches. Te average number of bets and average turnover per game have also increased significantly. We anticipated growth because the wider industry has expanded over the past four years, but the increase exceeded our expectations.


Has the expanded 48-team format kept bettors engaged deeper into the competition?


Te tournament broadly followed the pattern we expected. Te group stage was extremely intensive, with match after match, before engagement became more concentrated during the knockout rounds.


Allowing three teams to potentially progress from some groups reduced the pressure around certain matches, but the


Newer markets were more likely to view the tournament as a customer acquisition opportunity and, in some cases, adopted a more aggressive approach. However, that was not entirely different from what we saw in established markets. Operators everywhere recognised this as an opportunity to compete for customers.


additional knockout round was interesting. It generated the same type of engagement we would traditionally have expected from the last 16 onwards. Te expanded format did not dilute interest as the competition progressed.


Did the different time zones have a material impact on betting activity?


Tere was inevitably some impact, particularly for European audiences faced with late-night matches, but it was not especially significant within the activity we observed. We operate globally, so activity was not simply weakening in one market when matches were being played late there. Betting remained fairly consistent across the regions. We would need to conduct a deeper analytical review to determine whether there were more subtle changes between pre-match and in-play betting, but we did not see a major shift during the tournament.


Did newer regulated markets approach the World Cup differently from mature markets?


Newer markets were more likely to view the tournament as a major customer acquisition opportunity and, in some cases, adopted a more aggressive approach. However, that was not entirely different from what we saw in established markets. Operators everywhere recognised this as an opportunity to compete strongly for customers.


At a tournament of this level, information about injuries, team availability and relative strength is widely available, so operators can be more confident and competitive with their pricing.


195


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180  |  Page 181  |  Page 182  |  Page 183  |  Page 184  |  Page 185  |  Page 186  |  Page 187  |  Page 188  |  Page 189  |  Page 190  |  Page 191  |  Page 192  |  Page 193  |  Page 194  |  Page 195  |  Page 196  |  Page 197  |  Page 198  |  Page 199  |  Page 200  |  Page 201  |  Page 202  |  Page 203  |  Page 204  |  Page 205  |  Page 206  |  Page 207  |  Page 208  |  Page 209  |  Page 210  |  Page 211  |  Page 212  |  Page 213  |  Page 214  |  Page 215  |  Page 216  |  Page 217  |  Page 218  |  Page 219  |  Page 220  |  Page 221  |  Page 222  |  Page 223  |  Page 224  |  Page 225  |  Page 226  |  Page 227  |  Page 228  |  Page 229  |  Page 230  |  Page 231  |  Page 232  |  Page 233  |  Page 234  |  Page 235  |  Page 236  |  Page 237  |  Page 238  |  Page 239  |  Page 240  |  Page 241  |  Page 242  |  Page 243  |  Page 244  |  Page 245  |  Page 246  |  Page 247  |  Page 248  |  Page 249  |  Page 250  |  Page 251  |  Page 252  |  Page 253  |  Page 254  |  Page 255  |  Page 256  |  Page 257  |  Page 258  |  Page 259  |  Page 260  |  Page 261  |  Page 262  |  Page 263  |  Page 264  |  Page 265  |  Page 266  |  Page 267  |  Page 268  |  Page 269  |  Page 270  |  Page 271  |  Page 272  |  Page 273  |  Page 274  |  Page 275  |  Page 276  |  Page 277  |  Page 278  |  Page 279  |  Page 280  |  Page 281  |  Page 282  |  Page 283  |  Page 284  |  Page 285  |  Page 286