INSIGHT ADVANTECH-INNOCORE
from very low-end, low-cost platforms. Tis has been driven by factors such as tighter regulations upon these sectors, but also due to market maturity as OEMs seek to advance the look and feel of their games, realising they need higher levels of technology, but still wanting an affordable sticker price. Tis has opened new markets for Advantech in both the US, Latin America, and Asia. Rather than ‘new’ markets opening, it’s been a product price point that’s allowed access to existing markets.
Geographically, we're also tracking and working on several initiatives and activities in Brazil, positioning ourselves for when that market takes off, ensuring that we’re in the right place the moment the new government changes things in favour of the gaming industry.
How is Advantech preparing for the ‘scorching hot’ then ‘freezing cold’ market potential of Brazil?
Edward: Advantech is in a good position to help both domestic and international customers in the Brazilian market. Te reason I say that is we already have an office and assembly plant in Sao Paulo. We have experts on the ground in Brazil, with a team that’s intimately knowledgeable when it comes to importing products, assembling them, and shipping to embedded customers across other verticals within that region.
We have the infrastructure and the expertise necessary to navigate the importation, taxation and administrative challenges that come with the market. So, I think we're in a really good position. We are also working upon creating local ecosystems with software developers and looking forward to the market opening for gaming in the coming year.
”Advantech is in a good
position to help both domestic and international customers in the Brazilian market. The
reason I say that is we already have an office and assembly plant in Sao Paulo. We have experts on the ground in Brazil, with a team that’s intimately knowledgeable when it comes to importing products, assembling them, and shipping to embedded customers across other verticals within that region.” Edward Price
What else is on the Advantech-Innocore roadmap as we look towards the end of the year, into next and the final London ICE show?
Craig: Te roadmap at present is focused on the two products we'll showcase at G2E for the S- and M-Series. We recently refreshed our other two product families, E and J Series, so it'll be towards the latter half of next year before we seek to add to that line-up. However, we are planning another M-Series addition with Intel at a date ‘to be announced’ next year. We also have a series of ancillary products that we're always working upon, such as our LED controller and I.O. modules for the M-Series.
We’ve seen lots of interest in AI from chip manufacturers and as a topic for discussion within the gaming space. How do you seen the integration of AI affecting the gaming industry?
Craig: It’s very interesting to see how applications of AI are being applied in so many different industries and affecting all areas of our professional and even personal lives. I think the casino industry is certainly no different and there’s a lot of areas where AI can be brought to bear. In both online and land-based gaming, you have large numbers of players interacting with computers, generating massive amounts of data that can be harvested, gathered, and used to optimise the whole process. So, I know there's already a lot of initiatives to apply AI within the gaming sector.
From the Advantech standpoint, we already have a lot of the building blocks because we work in so many different industries. We're in factory automation, we're in robotics, retail, hospitality, healthcare imaging, and all manner of industrial computing. So, from our product portfolio, which has been refined over the last year, we already fit the requirements of AI. And that's across the whole board.
We have multi-processor Xeon servers, which can utilise the latest Nvidia RTX CUDA graphics cards for data centre number crunching and analytic applications. We also have products at the other end of the range that are used for “edge AI”, being utilised on the factory or the casino floor via slot machines, gathering data in the real world and passing it to the AI analytical systems.
Ed: It's very early stages, but I saw AI demonstrated at our Taiwan factory during my recent visit. AI is currently being utilised on the shop floor to check for issues in the production line. Te AI can be interrogated to quality check products on the production floor and can be used to identify problems that need to be addressed.
For example, you can ask the AI to identify the number of failures we’ve experienced in
“The roadmap is focused on the two products we'll showcase at G2E for the S- and M-Series. We recently refreshed our other two product families, E and J Series, so it'll be towards the latter half of next year before we seek to add to that line-up. However, we are planning
another M-Series addition with Intel at a date ‘to be
announced’ next year. We also have a series of ancillary products, such as our LED
controller and I.O. modules for the M-Series.” Craig Stapleton
the LAN connector on a board over a six- month period. Te AI will interrogate the database and give a result, so you know if action is needed. Is there a recurring problem or is this a one-off? I believe AI is going to be implemented at all levels, from the factory to the casino floor and at Advantech we’re already using AI to improve the quality and yield rate of our products.
What have been the highlights of 2023 thus far and have you seen any dynamic changes in the market this year?
Edward: We’re really pleased with our progress this year. Te forecasted results for 2023 look really strong, but the determining factor is the resilience and the bounce back of the market. We’re feeling resilient because we're seeing this result from many countries and many customers, not just one region.
We've also got a great experienced team here at Advantech-Innocore that has a comprehensive knowledge and understanding of the industry. Many of our team members have been with us for several decades, creating what I believe is a truly industry focused division with all the benefits that come with being part of the size and global footprint of Advantech. I think we're in a strong place. 2024 and 2025 are looking robust already and we are very much look forward to meeting all our customers and partners at G2E in a few weeks’ time.
Craig: Yes, please come see us at G2E. We'll have more ‘Advantech-ers’ at the show than ever before, we’ve been recruiting in our product division and everyone wants to come to G2E. So come see us [booth #3230] and you'll find someone to talk to, I'm sure.
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