INSIGHT ELECTRONIC TABLE GAMES NOVOMATIC
important is servicing and maintaining these ETGs? Do you handle this in-house or work with a distribution network and external partners?
NOVOMATIC ETGs are typically very low maintenance gaming equipment. Relevant technical support and service is however provided by NOVOMATIC’s international network infrastructure of subsidiaries and distribution and service partners, worldwide.
Are Blackjack, Roulette and Baccarat still the most popular titles or are game line-ups becoming more varied?
NOVOMATIC ETG content is traditionally broadly diversified with an offer ranging from Roulette (with 0 and 00 versions), Baccarat/Punto Banco, Black Jack and various kinds of Poker to Sic Bo and Bingo Games, as well as making a selection of video slots available on the player terminals.
Within the traditional ETG games, the NOVOMATIC content portfolio is further varied with three distinct game versions: the live table connected TouchBet game version, the fully automated Multi-game version and the fully animated Flying version which is an entirely virtual game presentation.
In terms of game play and game development, ETGs are a product range that continues to explore new offers. More recently, the Roulette portfolio has been enriched with novel jackpot side-bets such as GOING FOR GOLD and Lucky Lady’s Roulette that have quickly gained great popularity and that lend themselves very naturally to the ETG format, with game flow greatly improved.
What would be a complex process for a croupier dealing with multiple players placing different bet variants to handle, becomes a fast, simple and clean progression that is easy for the player to comprehend, follow and enjoy on an ETG terminal.
Is it important to have a signature 'spin' on these classic game types or do players prefer a more traditional experience in a casino environment?
NOVOMATIC ETG content is traditionally broadly diversified with an offer ranging from Roulette (with 0 and 00 versions), Baccarat/Punto Banco, Black Jack and various kinds of Poker to Sic Bo and Bingo Games, as well as making a selection of video slots available on the player terminals.
P40 WIRE / PULSE / INSIGHT / REPORTS
In terms of game play and game development, ETGs are a product range that continues to explore new offers. More recently, the Roulette portfolio has been enriched with novel jackpot side- bets such as GOING FOR GOLD and Lucky Lady’s Roulette that have quickly gained great popularity and that lend themselves very naturally to the ETG format, with game flow greatly improved.
Te one does not exclude the other. NOVOMATIC ETGs serve both, the traditionalist and the more experimental player with a varied choice of games in the selection menu. Te Lucky Lady’s Roulette is a prime example of a signature spin, if you like, captivating both operators and players with the familiar theme and presence of the iconic Lucky Lady character, which is synonymous with the NOVOMATIC game catalogue.
Te addition of this new game for the NOVO LINE Novo Unity II range of products has everything that a player could want: spellbinding graphics, the familiarity of a traditional roulette game as well as the addition of bonus multipliers, enhancing the portfolio and strengthening even further the appeal of the foremost ETG system in the market.
With new iterations having hit the market annually for decades, what scope remains to improve and innovate upon ETGs? Where can improvements be made to the customer experience?
We keep working on innovation in all fields of gaming equipment and as such also on our ETG solutions. However, it would be premature to break the news about our next big move before launch, but I can reveal what I can now: it is looking really good. But one thing that characterises our industry and all the successful big players in it, is its great creativity and innovative strength that proves again and again that we keep reinventing the game, creating ever new and exciting experiences for the player.
Where do you consider 'home markets' - areas where the company's ETG presence is strong - and where do you see potential for expansion?
Exceptionally strong ETG markets are traditionally the UK, but also France and Germany in Europe. Moreover, we are proud of large installations of high performing ETG setups also in a number of Asian markets. ETGs are generally a very international product segment, partly due to regulators peculiarities, partly due to traditional player preferences and mostly, because electronic table games offer so many advantages for operators and players alike.
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