Pulse


Slot Mechanics GREENTUBE


There is very little room for trial and error in this industry. If you create a game that isn’t successful within the first few weeks, then you can forget about it. You can tweak the math, but realistically the outcome will be the same - It will never be strong. To assess whether a mechanic is strong we constantly monitor the performance after go-live.


truly be sure whether that innovation will succeed.


Even if we combine a new mechanic with a strong game such as Book of Ra, we can never be certain as to whether the game has been a success because of the brand, or because of the new mechanic. Truthfully, the best way to discover whether a new mechanic is a commercial hit is to pair it with a brand-new game that has no history and see how it fairs.


How do you assess if a mechanic is strong and distinct enough to be the launchpad for other ideas and what potential it has to evolve? What room is there for trial and error in the iGaming industry?


Tere is very little room for trial and error in this industry. If you create a game that isn’t successful within the first few weeks, then you can forget about it. You can tweak the math, but realistically the outcome will be the same - It will never be strong.


To assess whether a mechanic is strong we constantly monitor the performance after go- live. We can do this on both our B2C and B2B channels on real-money casinos and social casino.


Tat means we look at millions of players once the game is fully rolled out. Sometimes the game is an instant hit in lots of markets, sometimes it works well only in a few specific countries. If this is the case, we need to find out why this is the case and draw conclusions for potential next iterations of the mechanic.


How do you build cut through and a ‘mechanic brand awareness’ with players?


If you really want to create brand awareness for a mechanic, then you need to treat it like we did with our Diamond Link series and invest in it,


P112 WIRE / PULSE / INSIGHT / REPORTS


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