Pulse
Slot Mechanics BETIXION
Te iGaming industry, like the automotive or the toy industries, expects you to be ready for trial and error with all aspects of it. In Betixon' case, the experience of the team, the fresh ideas, the research, and the enthusiasm for what we produce makes it a bit easier. We find ourselves many times finding a new mechanic to experiment with by just tinkering with some wild idea one of the team members brings in spontaneously, some goes to production right away while some are kept in the crazy idea drawer and if later on they are still seem valid, we go for it.
We tend to release a few themes on a new developed mechanic just to make sure if the game works or not. Teme, design, mechanic and sounds must all contribute to the success of the game. Of course, once released, we count on the data to understand whether that is the right path to follow.
How do you build cut through and a 'mechanic brand awareness' with players?
Tis is a long and continuous process that involves our team of account managers and our partners, designing different formulas to best display the whole pack of fun the games can offer.
Do games featuring a mechanic in the title prove more effective than standard games in the portfolio? Are engagement and retention KPIs typically better?
It’s difficult to say. Having the mechanic’s name in the title eases the expectation for the player and allows for distinguishing from one provider to another. We are sure it adds attractiveness for casino fans and curiosity for a different slot experience, but we are far from thinking that the mechanic’s name in a video slot title is key to its success in comparison to our standard games.
Is Betixon looking to expand its current mechanics portfolio or solidify its current roster of mechanic-led titles?
Betixon is a very flexible and creativity led company, so new and fresh ideas are brought up and discussed. If what we have on the table sounds good, we can allocate resources and work on it.
On the other hand, the truth is that what we have in our hands is performing very well and allows us to build on top and expand the portfolio with distinguished and unique games where visuals, themes, and music ambience align to deliver a unique experience.
NEWSWIRE / INTERACTIVE / MARKET DATA P115
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