INSIGHT ELECTRONIC TABLE GAMES NOVOMATIC
whole ETG arena on the casino floor, with a standalone wheel, any number of individual slant top terminals and perhaps a generous video wall.
Tomas Schmalzer VP Global Sales/VP Product Management, NOVOMATIC AG
What unique assets do ETGs bring to the casino floor?
Te popularity of ETG products with both operators and players remains extremely resilient with a continued success that is based on the clear distinctions that these products offer in comparison to traditional live games. One being the full automation of the game, which greatly reduces errors and avoids discussions at the table about bets placed.
Another being the fact that they help reduce personnel costs. Te automated game play and especially the increased use of podiums and faster wheels also allow for a significantly increased game speed and more bets being placed compared to a traditional live table.
Another aspect for the operator that speaks for ETGs on the floor is an advantage in terms of floor space. Whereas smaller ETG setups may take up similar floor space to a live table set-up, with the increasing number of terminals, operators can accommodate significantly more players plus present a more varied game offer than any amount of live table could within the same space limitations.
Specifically adding to the player convenience is the broad range of options and increased privacy that ETGs present to the guest compared to the more exposed betting situation on a live table. System developments allow for greater choice for the players, with a single ETG terminal able to offer a range of different games, optional side-bets, even simultaneous betting on different games at once, multiple denomination choices and a more relaxed experience for those who may otherwise feel rushed if sitting at the live table.
ETGs are expensive. What factors influence operators to upgrade? Are they typically seeking a better ROI? Do ETGs have a life span?
In terms of hardware, operators might go for new cabinets with bigger screen dimensions that create a bigger game impact and better player comfort. Or they might reconsider their floor layout and select a new ETG set-up that perfectly fits their new requirements, which could be either a circular island installation, complete with automated wheel and signage such as the latest-generation LOTUS ROULETTE Genius, or it could mean that they integrate a
Software upgrades are much less invasive for the gaming floor as a whole and therefore much more common. Operators generally seek to update their offer with the most popular games. Hence, new ETG content releases that hit a sweet spot with players are highly welcome and generously adopted. A recent example are the new Roulette jackpot games GOING FOR GOLD and Lucky Lady’s Roulette that very quickly became a much-sought upgrade.
A solid, premium ETG product has a very long- life span that typically lasts at least until the end-of-life of the platform and beyond.
Why are there multiple configurations for every model? What role do these configurations have in spacing out casino floors of different shapes and sizes?
Software upgrades are much less invasive for the gaming floor as a whole and therefore much more common. Operators generally
seek to update their offer with the most popular games. Hence, new ETG content releases that hit a
sweet spot with players are highly welcome and generously
adopted. A recent example are the new Roulette jackpot games GOING FOR GOLD and Lucky
Lady’s Roulette that very quickly became a much-sought upgrade.
Te multiple possible configurations are in fact catering to the various operator requirements in terms of floor spacing and set-up preferences. Circular islands like the LOTUS ROULETTE are quite convenient to integrate and even allow the operator to connect additional video slot positions to the same Roulette offer. One step further, WAN configurations enable operators to connect player positions to remote Roulette wheels, or other table games for that matter, in entirely different venues.
And even more revolutionary approach is the brand new NovoLive Studio: utilising NOVOMATIC's wide-area-network infrastructure, the market leading Novo Unity II system powers the NovoLive Studio, enabling the broadcast of live dealer table games 24/7, 364 days a year, to gaming machines in venues nationwide and beyond.
ETGs are one of the more complex pieces of gaming equipment on the casino floor. How
WIRE / PULSE / INSIGHT / REPORTS P39
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