Pulse
IDENTITY AND FRAUD OCR LABS
‘frictionless onboarding’. Tis isn’t something we should be discussing today. Instead, we should be looking at lifetime onboarding of good clients and keeping out the bad - because the technology available now has surpassed the need to do fast eKYC at the front, which leads to fraud due to its soft nature.
IDV technology has come by leaps and bounds with some suppliers. New solutions now produce much better automation and pass rates. Tus new ways of operating can be considered. Today, you can put together an ID with a biometric face match in seconds, which stops the vast majority of bad actors and results in very limited fraud.
Just as importantly, though, today’s tech has a better user experience. Being able to quickly verify yourself with just your ID and a smartphone means that the process customers experience shouldn’t be thought of as added friction - rather, it actually bolsters the confidence users have in the platform, giving them legitimacy.
We all know that ID theft, bonus abuse, and digitally generated fakes are mammoth, growing problems in the industry. Tese are examples of how those scenarios would play out:
1. Jon’s son takes dad’s card to open a betting site
2. Jon sells his ID to a stranger to open a betting account
3. Fraud Farm generates multiple attacks on your sites with the same ID, slightly changed
Implementing technology that prevents all kinds of fraud means that you will be onboarding more clients with a good lifetime value (LTV) rather than onboarding a large number of fraudsters.
What best practices can businesses be undertaking to ensure they’re only onboarding genuine users, as well as meeting their AML & KYC requirements?
IDV with Liveness is now available at a low cost and received with gratitude by users. Doing more at the front will lower the costs throughout the lifecycle.
What is the real cost of low-touch eKYC?
Te market is changing, and the users are at the heart of what you do as operators need players that stay and spend for years. We are starting to see operators incentivise clients to validate themselves at the start of their journey, which yields operational efficiencies and also means genuine users are feeling supported in their relationship with you.
Instead of validating their identity when they P92 WIRE / PULSE / INSIGHT / REPORTS
The market is changing, and the users are at the heart of what you do as operators need players that stay and spend for years. We are starting to see operators
incentivise clients to validate themselves at the start of their journey, which yields operational efficiencies and also means genuine users are feeling
supported in their relationship with you.
make a deposit, they complain that operators only want to know who it is only when they withdraw their cash. Tis is an example of a poor, non-client-centric approach, not a best practice one.
What solutions does OCR Labs offer operators to scale user onboarding without increasing the odds of onboarding fraudsters?
OCR Labs Global is a fully-automated digital identity verification (IDV) solution that allows you to quickly verify anyone, anywhere, anytime. We know that users will drop off if the onboarding process is too lengthy or difficult, so we’ve made it as easy as possible for legitimate users to go through it without letting fraudsters through.
OCR Labs Global uses advanced image analysis and deep learning technology to accelerate good users and stay ahead of fraudsters. We’ve bundled four proprietary technologies in one solution to achieve this – identity document optical character recognition (OCR), document fraud assessment, liveness detection, and face matching.
We securely verify users in seconds with just their ID and a smartphone - from anywhere in the world. Our tech can understand 16,000+ documents in over 220 countries and principalities and process 142 languages/typesets - more than any other identity verification provider in the world.
What is the significance of 100 per cent automated technology?
Whether they’re presenting a firearms licence in Nevada, a Brazilian paper ID card or a
Japanese driving license, OCR Labs Global can verify your users in seconds with an ID, a smartphone, and a smile. We also meet the most stringent
compliance and regulatory requirements globally.
Time is friction. Players getting moved by no fault of their own into a manual, time-costly process (normally due to a poor image or poor OCR) or excessive time to cash out is frustrating and leads to unhappy players going elsewhere. It’s also important to remember that if a lesser validated journey happens at onboarding, this often just shifts friction to a later stage in the process, like cashing out - which is counterproductive.
A question to think about is, what is your drop- off rate, and how many players do you lose at the front door? A benefit of our 100 per cent automated technology is keeping the player with you. We speak to operators that have challenges with some of the traditional IDV vendors who add friction at the beginning of the journey.
Tey can’t adapt to changes in their flows as the other vendors are not 100 per cent proprietary, unlike ours. Another question for your vendor is, can we impact the user experience, amend the text we show the player, and make adjustments to the journey?
Another key element is accuracy. Human agents make mistakes - we recently did a data test where the operator assessed two documents they were convinced were real IDs. Tese IDs had been passed by the ID vendors’ engines, by the agents and also by the operators’ in-house agents. We rightly flagged them as fake using elements OCR Labs Global’s technology could detect but which could not be seen by a human eye or their vendor's process.
A smooth user experience is paramount for operators, yet verification at sign-up isn't enough anymore. What is the right balance between continuously reauthenticating users without having them look elsewhere for greater convenience?
If you do IDV right at the start - meaning you use ID with face matching and liveness checks - then you won’t need to reauthenticate unless a significant trigger occurs. And when you do, the process will still be quick and easy for players. Using the original liveness check image you simply open a user's mobile phone camera, still in the app or browser, and take a new liveness image.
Tis is then compared against the original image in seconds. Little friction and widespread acceptance by users as it’s commonplace to unlock your device in the same fashion.
OCR Labs Global's platform covers almost every identity document in the world. What does this mean in practice for operators?
Covering almost every identity document in the world means that gaming operators have one less thing to worry about when it comes to expansion, we consolidate what used to be a multi-vendor process.
Whether they’re presenting a firearms licence in Nevada, a Brazilian paper ID card or a Japanese driving license, OCR Labs Global can verify your users in seconds with an ID, a smartphone, and a smile. We also meet the most stringent compliance and regulatory requirements globally, so you will stay compliant with local laws wherever you go next.
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