Media analysis conducted by Commetric in partnership with GameOn found that squashing the illegal market remains a top priority for the gambling sector, while responsible gaming became a hot topic at a time when betting operators have recently come under increasing levels of scrutiny for their treatment of addicted gamblers. Below is the report in its entirety.


CASHLESS PAYMENTS, SAFETY AND RESPONSIBLE GAMBLING


When the American Gaming Association (AGA) launched Global Gaming Expo in 2001, the world of entertainment gaming got its most important event. Te show, and the industry in general, was at its prime in 2019 and was eagerly looking forward to 2020 as its biggest exhibit yet.


Te velocity the gaming and casino industry saw as it approached 2020 was significant. When the world imploded and casinos shuttered briefly, the resulting black hole could have killed them as it did so many others.


But an interesting shift occurred out of that big bang. Instead of dissolving, from the amalgam sprang the new lifeblood of iGaming and mobile sports betting. And the reopening of casinos produced much-needed oxygen.


So, when G2E announced 2021 dates, the industry looked toward the horizon with anticipation. Te show came back that year as a hybrid event. Tis time they were complete with both legacy brick-and-mortar betting companies orbiting alongside a handful of newly regulated iGaming/mobile betting agencies.


However, the attendance was marred by post- pandemic international travel constraints that were still in place. While less attended than in years past, what 2019 did showcase was the hunger attendees had for the show’s return.


Regardless of traditional gaming or iGaming trajectories, the show floor is where the organisers, exhibitors and educators align to create a global marketplace for the future of gaming entertainment. Tat face-to-face desire was palpable to the event organisers, and for its 22nd instalment, they committed to making 2022 one for the record books.


And while the 2022 edition, held at the Venetian Expo centre from Oct. 10 to 13, didn’t match 2019’s totals, it came close – it attracted nearly 25,000 gaming industry professionals, down about 2,000 from the 2019 show.


Naturally, it also attracted a fair share of media interest. So what did journalists focus on? To find out, we analysed 479 English-language articles published in October. Here are our main takeaways:


WIRE / PULSE / INSIGHT / REPORTS P47


Regardless of traditional gaming or iGaming


trajectories, the show floor is where the organisers,


exhibitors and educators align to create a global marketplace for the future of gaming


entertainment. That face-to-


face desire was palpable to the event organisers, and for its 22nd instalment, they


committed to making 2022 one for the record books.


When G2E announced 2021 dates, the industry looked toward the horizon with


anticipation. The show came back that year as a hybrid event. This time they were complete with both legacy brick-and-mortar betting


companies orbiting alongside a handful of newly regulated iGaming/mobile betting agencies. However, the


attendance was marred by post-pandemic international travel constraints that were still in place. While less


attended than in years past, what 2019 did showcase was the hunger attendees had for the show’s return.


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