Pulse
DIGITAL DATA DIFFUSIONDATA
DiffusionData: Platform Intelligence. Every step of the way
Since the late 2000s when digital transformation was in its infancy, companies have worked to determine what components are required for a smooth digital transformation journey - with a general understanding that data must be delivered in real time at Internet scale.
To achieve this goal there cannot be restrictions on data consumption and low-code functionality to enable data enrichment and transformation is required. Most importantly, the orchestration of the data journey throughout these stages requires platform intelligence which removes the hassles of data handling from the development teams enabling them to focus on critical business requirements and deliver applications to market faster.
DiffusionData recently finalised its business realignment strategy to meet the digital transformation needs of the markets it serves, including its rebrand from Push Technology. Te next step, according to CEO Grethe Brown and CMO Andréa Skov, is to assure absolute clarity on the corporate mission — managing and reducing the costs of data consumption, transformation, and delivery of hyper- personalised data in real time at Internet scale.
P72 WIRE / PULSE / INSIGHT / REPORTS
Grethe, you joined the company earlier this year as COO before quickly being promoted to CEO. How are you finding the role?
Grethe: In my most recent role I was a COO in the fintech industry before I was headhunted to join Push Technology. After running operations alongside the Chairman of the Board for a period, he asked me to take up the post of CEO.
Te company is exciting and the people who work here are excited about their product. Te sales team and support staff speak of the product with pride - trust me when I say I've had very different experiences in this regard in the past. Tey're clever and an amazing bunch of people, so I'm delighted to be here.
Andréa, you've been at Push Technology, now DifffusionData, for a number of years. How have you found working with Grethe?
Andréa: It's been extraordinary and a breath of fresh air. I have worked in a lot of young private companies and upper management guides the show. When they're good, the journey is fabulous. When they're not, it's a nightmare.
Since Grethe and the Chairman of the Board walked in the single goal has been taking this fabulous product to town and making it successful. Under Grethe's guidance, we have been working really well and everyone is enjoying themselves. I have been here several years observing the changes we've been through and the value of our product in the market. We are cooking and business is booming.
Talk us through the rationale for the realignment.
Grethe: On joining the company, I canvassed
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