INSIGHT NECCTON


Addiction by Design


What gets players hooked on slot machines?


Since the dawn of gambling machines developers, businessmen, psychologists and mathematicians have been trying to find the golden goose – what gets gamblers hooked to a machine? Slot machines have been called the ‘crack cocaine’ of high-tech gambling; we have seen a dramatic shift from social forms of gambling


played around roulette wheels and card tables to solitary gambling at electronic terminals.


WIRE / PULSE / INSIGHT / REPORTS P37


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