We’re live with all key operators in Croatia, but
more casinos across any country. But of course, having your content live with top operators means that you’ve given yourself a strong foundation to build on and to grow your market share even further.
Our plan is to have our titles live with all key partners whilst also becoming a brand that can be seen all over the market, and this includes striking deals with operators of all sizes. As the demand for Playson titles continues to grow, we want to keep everyone satisfied by having our content available in as many casinos as we can.
Whilst casino games are popular in Serbia, a love of sports is part of Serbian culture. How can slots and casino games look to take a bigger piece of the betting pie going forwards?
Tat’s a good question, with many operators across the globe offering sports-themed promotions during key sporting events, allowing them to gain additional revenues due to the
there’s always a demand to add your content to more casinos across any country. But of course, having your
content live with top operators means that you’ve given
yourself a strong foundation to build on and to grow your market share even further.
increased number of active players and cross- sell potential.
For instance, with the World Cup we have to analyse how casino and slot games can sync with sports-betting platforms in order to gain extra engagement together. As we focus and
learn more about the potential of cross-selling, we can set ourselves up for an interesting future that brings forward an exciting range of intriguing initiatives.
Widespread gambling participation makes Bosnia and Herzegovina an interesting investment opportunity. What is Playson's footprint in the market and what avenues are available to scale here further?
Bosnia and Herzegovina is a very exciting market, at least according to the trends we’ve noticed in recent times. We have a strong market share in this region, and with constant growth this could become a very important jurisdiction for us.
Balkan markets such as Serbia, Montenegro and Romania show promise for more growth, so there is value in this region and with this in mind, the area makes up a key part of our commercial strategy.
NEWSWIRE / INTERACTIVE / MARKET DATA P83
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