Tis ties into the betting end. We see that what esports bettors are looking for is completely different than what traditional bettors are. Tey are looking for more active and engaging experiences, which is why we think our product will help the growth of additional titles outside of the well-established few as we are really homing in on what esports bettors want and how to provide it to them in a more interactive betting experience.
What current esports have the potential to break into the most popular tier of esports titles?
Valorant has great potential, especially given Riot's track history of growing the community. Tey are really going all-out on building Valorant's ecosystem and with increasing diversity in the gaming space. Tis is something the new generation will appreciate in the coming years. Mobile titles such as PUB-G and Wild Drift are making a name for themselves in
The U.S. is very difficult from a regulatory perspective, but Latin America is a great opportunity. The amount of growth the market has experienced and the hyped
organisations originating from Brazil in recent years is
impressive. This is a market we are looking to capitalise on.
Asia and will keep on building fan engagement.
What markets is Bayes Esports keeping a close eye on?
Te U.S. is very difficult from a regulatory perspective, but Latin America is a great opportunity. Te amount of growth the market has experienced and the hyped organisations originating from Brazil in recent years is impressive. Tis is a market we are looking to capitalise on.
Now BODEX is out in the world, what are you currently working on? Any exciting projects?
We are kicking off work on an automatic content creation tool for video. As we get the video streams as well as the data from rights holders, we want to map the two together. Tis would allow us to automatically detect certain events and assemble clips for social media and branding partnerships.
For example, if there is a CS:GO match and there is an ace in the game, this would come through in the live data feed which we could cut up automatically and send out a sponsored post directly to Twitter. We have a prototype right now of the tool working with League of Legends and are looking to expand to other titles, as well as home in more on the social media use case. It will drive engagement and help esports organisers develop on their brand partnerships, something which is integral to the ecosystem as sponsorships are their main revenue stream.
NEWSWIRE / INTERACTIVE / MARKET DATA P79
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98
