Wire EMEA
Spain’s Addiction Campaign Outrage
Te Ministry of Consumption has launched a new public health campaign aimed at raising awareness of the dangers of gambling addiction.
Te #PERO campaign highlights young people using phrases beginning with “but . . .” to provide excuses or justifications for gambling related problems.
SPAIN RESPONSIBLE GAMING
Malta - Amusnet Interactive hails SiGMA Amusnet Interactive has hailed its most successful SiGMA Europe event after hosting a double-deck booth that showcased the company’s portfolio of slots, keno games, and live casino platform. Under the concept “Muse of Malta” the iGaming provider also hosted a special evening event featuring world- class artists and musicians in Valletta. Held at one of the capital’s most exquisite venues, the event hosted more than 250 guests.
Malta - MGA Games hosts event during SiGMA MGA Games held an event within the framework of the SIGMA Europe fair attended by international operators in the online gaming sector to strengthen the relationship with its current and potential clients.
“The response from the operators was overwhelming. During the meeting, they had the opportunity to learn about all our news and commercial proposals, in addition to verifying the experience and personalised attention we offer to each of our clients,” explained José Antonio Giacomelli, General Manager at MGA Games.
France - Golden Palace acquires Noiretable FBelgian casino group, Golden Palace, has bought the casino in the French town of Noirétable in Loire, adding to its previous acquisition of the Boulogne casino in Pas-de-Calais back in 2019.
Established since 2005 in a village of 1,800 inhabitants, the casino houses a blackjack table, a boule table, 72 slots offering minimum bets ranging from one cent to one euro, and eight electronic English roulette station. In 2019, when the casino was owned by the Raineau group, crossed the symbolic bar of one million visitors. Under Golden Palace group ownership, Noirétable casino will benefit from an investment of €800,000 devoted to the renewal of slot machines, gaming tables and the renovation of the building. The teams previously in place within the establishment, around 30 people, will continue in their current roles.
Italy - Scommettendo integrates Evoplay slots Game development studio Evoplay has enhanced its foothold in the Italian market after entering an agreement with local operator, Scommettendo.
The partnership sees Evoplay provide a collection of 52 online casino slots to Scommottendo’s portfolio, giving customers access to a selection of titles, including player-favourites such as Elven Princesses, Hot Triple Sevens and the Fruit Super Nova collection.
Commenting on the launch, Vladimir Malakchi, CCO at Evoplay, said: “We’re delighted to have signed a deal with an established operator like Scommattendo, further elevating our position in the Italian market.
P12 WIRE / PULSE / INSIGHT / REPORTS
Te Ministry of Consumption has launched a new public health campaign aimed at raising awareness of the dangers of gambling addiction.
According to the government the number of new online players under the age of 25 in Spain has grown exponentially in recent years, going from 28 per cent in 2016 to 48 per cent in 2021.
Although the data does not mean that they have a problem, the number is a worrying trend according to the Ministry of Consumption, which has just launched the #PERO awareness campaign to warn of the risks of gambling.
Te #PERO campaign highlights young people using phrases beginning with “but . . .” to provide excuses or justifications for their gambling related problems.
During the presentation for the campaign, Minister Alberto Garzón warned of the “serious risks” that these games and bets entail. Te minister stated that the responsibility for a
person becoming addicted to gambling is not only down to the individual but also is the social and a public responsibility of “first order’.
He stated that it is not the same “to live in a neighbourhood where the public authorities and civil society have worked to fill it with accessible and affordable cultural and sports options, than in one suffocated by the kidnapping of its public space with the streets full of halls and betting houses.”
Te campaign and Garzón’s comments understandably has caused outrage amongst the private sector. A number of editorials have accused the minister of using public money to push state sponsored gambling while condemning the private sector.
In addition, the state is expanding its monopoly. In September Spanish lottery company Sociedad Estatal Loterías y Apuestas del Estado (SELAE) extended the number of draws per week for its Bonoloto product.
Norway Kindred to contest coercive fine with NGA
Kindred Group, via its wholly owned Maltese subsidiary Trannel International Ltd, has been informed that the Norwegian Gaming Authority will reinstate a coercive fine.
Trannel has performed several changes in its offering to ensure compliance with the requirements set out by the Norwegian Gaming Authority in the cease-and-desist order from 2019.
Kindred Group disagrees with the legal basis for the non- enforceable fine and has announced it will continue to challenge this in the courts.
Tese changes have been undertaken to clarify that the company is not targeting Norwegian residents. Kindred is implementing the following changes in line with requirements from the NGA:
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Changing language on all sites from to English;
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Removing Norwegian flags from websites and channels;
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Changing name on Storspiller to non- Norwegian name;
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Discontinuing all advertising activities in Norwegian;
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No Norwegian speaking customer service agents.
Despite these changes and Trannel’s communication to the contrary, Kindred Group has stated that the NGA ‘incorrectly claims’ that Trannel’s offering still targets Norwegian residents and has therefore decided to reinstate the coercive fine.
Trannel disagrees with the NGA’s assessment as it is fully legal for Norwegian residents to access and use international gambling services, which are licensed in the EU/EEA area and offered within a safe and secure environment.
UK
Arena Racing Company has finalised its acquisition of omni- channel content solutions provider Vermantia. Vermantia has confirmed its new executive leadership team, with Vermantia’s former COO George Fotopoulos to lead the company in the CEO role, with Vermantia founder Filippos Antonopoulos to act as a Strategic Consultant for ARC.
Te acquisition aligns with ARC’s strategy of investing to build vertically integrated technologies, from content to broadcasting and distribution, creating a unique offering in global racing and beyond, via Vermantia’s product portfolio.
Vermantia will continue to develop its product line, enter new markets and expand its presence in existing ones, taking its business to the next phase
Mark Kingston, Director of Media Technology & Production at ARC, will also join the Board of Vermantia.
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