Pulse
GAME INNOVATION TOURNAMENTS
Roundtable: Top Tournament Trends
With players increasingly seeking out a more interactive and social gaming experience, tournaments offer a solution to
increase engagement through friendly competition and instilling a sense of community. EvenBet Gaming, Playson and Vivo Gaming discuss whether mixing up mechanics and prize amounts to
engage different player demographics is the optimum means of player engagement and underline the importance of casino tournament tools in facilitating player interactivity.
What kinds of tournaments are modern players most attracted to and which games lend themselves best to the format?
Martin Hodges, Marketing Director of Vivo Gaming: What has become apparent is that any casino game can have a tournament element added to it with the right infrastructure to make it work. Frankly, operators are missing out on a huge promotional advantage if they don’t take whatever games they are offering and add a communal, competitive element. Tis engages players in a way that no other promotional tool can.
Tis obviously goes for the games that lend themselves to live dealer anyway, including poker, baccarat, teen patti and blackjack. But with our Promotional Tournament Tool, we’re able to make the same capabilities available to our RNG partners as well.
Slots tournaments seem to pop up a lot less often than games that traditionally lend themselves to tournaments, but operators looking to stand out from the crowd in this highly saturated market should be organising such events regularly in order to maximise revenues.
Dmitry Starostenkov, CEO at EvenBet Gaming: In online poker, there are several tournament formats that appeal to players of varying experience levels. Freeroll tournaments are particularly interesting for beginners, allowing them to dive into the world of poker events without the need to risk any great deal of money.
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For more experienced players, there’s a range of guaranteed prize tournaments. Tese tend to be more challenging and give players the chance to become champions and take home a big prize in the end. Ten there are also luck-based short tournaments that involve elements like RNG spins and randomly increasing prize value.
Tese can be a refreshing addition to more long-form tournaments as they generally have quite a quick turnover, are a lot of fun and can sometimes result in big wins. It’s important that an operator offers an array of tournament types for players of different degrees of experience but also a spread of events that appeal to players of the same level, so they
Innovation is what attracts modern players – they want to explore new concepts rather than engage with the classic slot model. For example, over the last few years we’ve seen several successful new mechanics introduced, most notably the Megaways mechanic which completely changed the thought process of paylines.
don’t get bored of one type of tournament.
Mihai Ștefan Dumitrescu, Promotions Manager at Playson: Innovation is what attracts modern players – they want to explore new concepts rather than engage with the classic slot model. For example, over the last few years we’ve seen several successful new mechanics introduced, most notably the Megaways mechanic which completely changed the thought process of paylines. Other inventions such as the Bonus Buy feature and gamification of live roulette have increased player engagement figures.
Tis trend of applying new features that elevate the overall experience also applies to promotional tools, including tournaments. Bringing alternative functionality to the player can help to gain a competitive advantage and bridge the gap between your competitors.
Are different mechanics and prize amounts needed to engage casual players?
Dmitry: Different mechanics are indeed necessary to engage players with varying experience levels of the game. Freerolls are a reliable option for new and inexperienced players. However, there are myriad ways of making tournaments more dynamic and challenging for more experienced players. One good example of this is knockout bounties. In this format, a bounty is a set amount of prize money a player wins for each opponent they knock out.
Tournaments like this become far more appealing to players as they become more
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