Pulse
AFRICA MARKET SPORTS BETTING
Honoré Gaming: dedicated loyalty scheme for Africa
Earlier this year, Honoré Gaming developed and launched a loyalty scheme tailored specifically for the African market. The scheme, live with operators in Congo Brazzaville, Chad and Nigeria, has seen a 24 per cent average increase in the number of bets per player.
coming months and at Honoré Gaming we remain committed to helping operators leverage the huge potential the market has to offer.
Post-Covid, has Honoré experienced a noticeable uplift in operator enquiries and interest in the African market?
Christope Casanova Chief Operating Officer, Honoré Gaming
Christope Casanova, COO of the the online sportsbook platform and technology provider, explains why providing a loyalty system that embraces cultural quirks is vital if operators are to retain African players at scale.
Africa has seen huge growth in recent years and is largely still an unregulated market. How is Honoré Gaming looking to position itself in Africa's online gaming and sports betting space?
Honoré Gaming has been supporting operators in African markets for more than ten years now. We have focused mostly on French-speaking countries, but have expanded our reach into English-speaking markets, too.
Africa has made rapid progress in recent years, with significant markets such as Kenya, Nigeria and South Africa embracing regulation and licensing, opening their doors to online sportsbook and casino brands for the first time.
With other countries now seeing the benefit of regulation, we expect the region to continue on this impressive growth trajectory over the
Absolutely. I must admit, I didn’t expect for us to return to pre-Covid levels of activity for a number of years, but we have seen a surge in enquiries and operators looking to enter the African market over the past few months.
Africa is a sizeable continent made up of 54 countries, so there are always new opportunities coming to the fore that operators want to take advantage of and that is no doubt why we have not only bounced back from the pandemic period, but have been able to drive significant growth, too.
What is driving Africa's online gaming and sports betting growth, particularly the latter?
Across the region, there is a strong appetite for sports and sports betting. Tis, combined with improvements to infrastructure, data availability and technology, is a strong foundation for sports betting growth.
As more markets regulate, more brands enter the fray which means more players learn about sports betting and the operators they can use to wager legally and securely. Tis is a cycle that will continue, driving further growth in the market.
Where is Honoré Gaming currently live in Africa?
We are now live in 24 African markets, NEWSWIRE / INTERACTIVE / MARKET DATA P65
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