1. Explain the purpose of marketing a product. 2. Describe the 4 Ps of the marketing mix. 3. Distinguish between a brand name and a brand logo. 4. Draw and label a diagram of a product life cycle. 5. What are advertising media? 6. Explain what is meant by the term ‘in-store merchandising’. 7. Give three examples of direct selling.
Critical Thinking Skills
1. Explain what happens to a product’s sales at each stage of the product life cycle.
2. Describe three possible channels of distribution for getting goods from a factory to the customer.
