Business Careers Market Researchers carry out surveys by interviewing people in person and over the telephone. They are employed by specialist market research companies.
Did you know?
Entrepreneurs who cannot identify an idea for a new business start-up sometimes go into business by purchasing an existing business or a business idea. Franchising means setting up in business by renting a business name and idea that has already proven successful. Businesses such as Abrakebabra, Supermac’s and McDonald’s are available as franchises and offer the entrepreneur instant name recognition and reputation. However, franchisers (the companies offering the franchises to rent) will charge a fee for this and will also want a share of the profi ts.
Case Study Lucy’s Market Research Survey Results
Lucy conducted her survey and analysed her results. The key fi ndings of her fi eld research were the following:
Would you consider hiring a party performer for your child’s party?
